#69243C
Closest named color: Merlot (#730039). oklch(37.1% 0.101 1.8), rgb(105, 36, 60).
Aa
White text reads best on this color (10.94:1).
About this color
#69243C is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.101 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.046 away. White text reads best on it, at 10.94:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.101) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.91:1 |
| White text | 10.94:1 |
Values
| HEX | #69243C |
| RGB | rgb(105, 36, 60) |
| HSL | hsl(339, 49%, 28%) |
| OKLCH | oklch(37.1% 0.101 1.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69243C | 10.94:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #69243C | 1.91:1 | Fails | Lc 9.2 | Not readable |
| #69243C text on white | 10.94:1 | AAA | Lc 94.7 | Preferred for body text |
| #69243C text on black | 1.91:1 | Fails | Lc -7.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F8E4E9
oklch(93.6% 0.023 0.5)
-
Step 200
200
#F2CED7
oklch(88.4% 0.042 1.2)
-
Step 300
300
#EBACBD
oklch(80.8% 0.077 1.2)
-
Step 400
400
#DE7F9B
oklch(70.7% 0.121 1.7)
-
Step 500
500
#D25B82
oklch(63.1% 0.155 2)
-
Step 600
600
#BE3C6C
oklch(55.7% 0.17 1.8)
-
Step 700
700
#A32D5A
oklch(49.1% 0.157 1.8)
-
Step 800
800
#84274A
oklch(42.6% 0.13 1.3)
-
Step 900
900 (this color)
#69243C
oklch(37.1% 0.101 1.8)
-
Step 950
950
#3F1724
oklch(27% 0.064 2)
#69243C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #31343D | 0.113 |
| Deuteranopia (no green cones) | #43413A | 0.103 |
| Tritanopia (no blue cones) | #721D2D | 0.029 |
| Achromatopsia (no color) | #3C3C3C | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69243C
#69243C
oklch(37.1% 0.101 1.8)
- #004B43
#004B43
oklch(37.1% 0.066 182.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69243C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.046
- Bordeaux #7B002C ΔE 0.051
- Purple Brown #673A3F ΔE 0.053
- Wine Red #7B0323 ΔE 0.055
- Wine #80013F ΔE 0.057
- Velvet #750851 ΔE 0.061
- Red Purple #820747 ΔE 0.062
- Claret #680018 ΔE 0.063
Use #69243C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.