#690A73
Closest named color: Rich Purple (#720058). oklch(37.7% 0.169 323.5), rgb(105, 10, 115).
Aa
White text reads best on this color (11.10:1).
About this color
#690A73 is a dark, vivid purple. In OKLCH its lightness is 38%, its chroma 0.169 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.052 away. White text reads best on it, at 11.10:1.
| Hue family | Purples |
| Lightness | dark (38%) |
| Chroma | vivid (0.169) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 1.89:1 |
| White text | 11.10:1 |
Values
| HEX | #690A73 |
| RGB | rgb(105, 10, 115) |
| HSL | hsl(294, 84%, 25%) |
| OKLCH | oklch(37.7% 0.169 323.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #690A73 | 11.10:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #690A73 | 1.89:1 | Fails | Lc 9.8 | Not readable |
| #690A73 text on white | 11.10:1 | AAA | Lc 94.1 | Preferred for body text |
| #690A73 text on black | 1.89:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF2FC
oklch(97.1% 0.016 322.7)
-
Step 100
100
#F7E2F8
oklch(93.6% 0.037 324.5)
-
Step 200
200
#F1CAF4
oklch(88.5% 0.07 323.9)
-
Step 300
300
#E9A4EF
oklch(80.9% 0.127 323.9)
-
Step 400
400
#DB6CE7
oklch(70.6% 0.203 323.6)
-
Step 500
500
#CF36E0
oklch(63.1% 0.259 323.5)
-
Step 600
600
#B600C7
oklch(55.6% 0.262 323.6)
-
Step 700
700
#9A00A9
oklch(49.2% 0.232 323.5)
-
Step 800
800
#7F008B
oklch(42.7% 0.201 323.7)
-
Step 900
900 (this color)
#690A73
oklch(37.7% 0.169 323.5)
-
Step 950
950
#3E0C43
oklch(27.1% 0.106 324)
#690A73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #003576 | 0.168 |
| Deuteranopia (no green cones) | #213F71 | 0.152 |
| Tritanopia (no blue cones) | #6B2342 | 0.099 |
| Achromatopsia (no color) | #3C3C3C | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #690A73
#690A73
oklch(37.7% 0.169 323.5)
- #005107
#005107
oklch(37.7% 0.124 143.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #690A73, closest first.
No curated palette has a color within ΔE 0.04 of #690A73.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.052
- Purple #800080 ΔE 0.052
- Grape Purple #5D1451 ΔE 0.063
- Velvet #750851 ΔE 0.067
- Royal Purple #4B006E ΔE 0.071
- Indigo #4B0082 ΔE 0.077
- Dark Magenta #8B008B ΔE 0.080
- Plum Purple #4E0550 ΔE 0.083
Use #690A73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.