#67354D
Closest named color: Purple Brown (#673A3F). oklch(40.1% 0.078 351), rgb(103, 53, 77).
Aa
White text reads best on this color (9.57:1).
About this color
#67354D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.078 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.031 away. White text reads best on it, at 9.57:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.078) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.19:1 |
| White text | 9.57:1 |
Values
| HEX | #67354D |
| RGB | rgb(103, 53, 77) |
| HSL | hsl(331, 32%, 31%) |
| OKLCH | oklch(40.1% 0.078 351) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #67354D | 9.57:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #67354D | 2.19:1 | Fails | Lc 12.0 | Not readable |
| #67354D text on white | 9.57:1 | AAA | Lc 91.9 | Preferred for body text |
| #67354D text on black | 2.19:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E5EB
oklch(93.5% 0.017 349.5)
-
Step 200
200
#EBD1DC
oklch(88.5% 0.032 350.3)
-
Step 300
300
#DFB2C5
oklch(80.9% 0.058 351.3)
-
Step 400
400
#CE88A8
oklch(70.7% 0.094 350.8)
-
Step 500
500
#BF6992
oklch(63.1% 0.12 351.1)
-
Step 600
600
#AA4F7D
oklch(55.6% 0.13 350.6)
-
Step 700
700
#924069
oklch(49.2% 0.12 351.2)
-
Step 800
800
#763556
oklch(42.7% 0.1 350.5)
-
Step 900
900 (this color)
#67354D
oklch(40.1% 0.078 351)
-
Step 950
950
#381C29
oklch(27% 0.048 351.5)
#67354D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A404E | 0.085 |
| Deuteranopia (no green cones) | #47484C | 0.077 |
| Tritanopia (no blue cones) | #6D333E | 0.026 |
| Achromatopsia (no color) | #454545 | 0.079 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #67354D
#67354D
oklch(40.1% 0.078 351)
- #015542
#015542
oklch(40% 0.078 171)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #67354D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.031
- Brownish Purple #76424E ΔE 0.049
- Velvet #750851 ΔE 0.079
- Red Purple #820747 ΔE 0.080
- Merlot #730039 ΔE 0.081
- Grape Purple #5D1451 ΔE 0.082
- Wine #80013F ΔE 0.082
- Bordeaux #7B002C ΔE 0.085
Use #67354D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.