#67304D
Closest named color: Purple Brown (#673A3F). oklch(39.2% 0.087 349), rgb(103, 48, 77).
Aa
White text reads best on this color (9.96:1).
About this color
#67304D is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.087 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.041 away. White text reads best on it, at 9.96:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.087) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.10:1 |
| White text | 9.96:1 |
Values
| HEX | #67304D |
| RGB | rgb(103, 48, 77) |
| HSL | hsl(328, 36%, 30%) |
| OKLCH | oklch(39.2% 0.087 349) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #67304D | 9.96:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #67304D | 2.10:1 | Fails | Lc 11.2 | Not readable |
| #67304D text on white | 9.96:1 | AAA | Lc 92.8 | Preferred for body text |
| #67304D text on black | 2.10:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#EDD0DD
oklch(88.5% 0.037 349)
-
Step 300
300
#E2B0C7
oklch(80.9% 0.065 349.3)
-
Step 400
400
#D185AB
oklch(70.6% 0.104 348.7)
-
Step 500
500
#C36596
oklch(63.1% 0.133 349)
-
Step 600
600
#AF4A81
oklch(55.7% 0.145 349)
-
Step 700
700
#963A6D
oklch(49.1% 0.136 348.9)
-
Step 800
800
#7A3159
oklch(42.8% 0.112 348.9)
-
Step 900
900 (this color)
#67304D
oklch(39.2% 0.087 349)
-
Step 950
950
#3A1A2B
oklch(27% 0.056 348.4)
#67304D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #363D4E | 0.094 |
| Deuteranopia (no green cones) | #44464C | 0.086 |
| Tritanopia (no blue cones) | #6E2E3B | 0.032 |
| Achromatopsia (no color) | #434343 | 0.088 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #67304D
#67304D
oklch(39.2% 0.087 349)
- #00533E
#00533E
oklch(39.3% 0.079 168.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #67304D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.041
- Brownish Purple #76424E ΔE 0.060
- Velvet #750851 ΔE 0.067
- Grape Purple #5D1451 ΔE 0.069
- Merlot #730039 ΔE 0.071
- Red Purple #820747 ΔE 0.072
- Wine #80013F ΔE 0.074
- Rich Purple #720058 ΔE 0.078
Use #67304D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.