#663243
Closest named color: Purple Brown (#673A3F). oklch(39.1% 0.077 0.5), rgb(102, 50, 67).
Aa
White text reads best on this color (9.98:1).
About this color
#663243 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.077 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.025 away. White text reads best on it, at 9.98:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.10:1 |
| White text | 9.98:1 |
Values
| HEX | #663243 |
| RGB | rgb(102, 50, 67) |
| HSL | hsl(340, 34%, 30%) |
| OKLCH | oklch(39.1% 0.077 0.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #663243 | 9.98:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #663243 | 2.10:1 | Fails | Lc 11.1 | Not readable |
| #663243 text on white | 9.98:1 | AAA | Lc 92.9 | Preferred for body text |
| #663243 text on black | 2.10:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5E9
oklch(93.5% 0.017 359.3)
-
Step 200
200
#ECD1D8
oklch(88.5% 0.031 0.3)
-
Step 300
300
#E1B2BF
oklch(80.9% 0.057 0.1)
-
Step 400
400
#D1889E
oklch(70.7% 0.093 0.2)
-
Step 500
500
#C36986
oklch(63.2% 0.119 0.5)
-
Step 600
600
#AE4F6F
oklch(55.7% 0.128 0.9)
-
Step 700
700
#953F5D
oklch(49.1% 0.12 0.6)
-
Step 800
800
#79354C
oklch(42.7% 0.098 0.8)
-
Step 900
900 (this color)
#663243
oklch(39.1% 0.077 0.5)
-
Step 950
950
#3A1C25
oklch(27.1% 0.049 1.6)
#663243 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3C44 | 0.084 |
| Deuteranopia (no green cones) | #474642 | 0.078 |
| Tritanopia (no blue cones) | #6D2E38 | 0.022 |
| Achromatopsia (no color) | #424242 | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #663243
#663243
oklch(39.1% 0.077 0.5)
- #005147
#005147
oklch(39% 0.07 180.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #663243, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.025
- Brownish Purple #76424E ΔE 0.056
- Merlot #730039 ΔE 0.075
- Bordeaux #7B002C ΔE 0.077
- Chestnut #742802 ΔE 0.077
- Wine Red #7B0323 ΔE 0.078
- Wine #80013F ΔE 0.079
- Red Purple #820747 ΔE 0.080
Use #663243 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.