Visa colors

Visa color codes

Select a color to open its own page with tints, shades, harmonies and every color format, or open the whole set in the palette generator.

Where the Visa colors come from

Visa does not publish hex values in public brand guidelines, so these were read from the code of its live website (stylesheets and the SVG files it serves) on 16 October 2026. They are the colors www.visa.com actually renders, which can differ slightly from print or logo colors.

• Source (live website CSS or SVG): https://www.visa.com/_next/static/chunks/2444zyoyq6oc8.css checked 2026-10-16
• Also: https://www.visa.com/en-us checked 2026-10-16

Visa color contrast

White text on Visa brand blue has a contrast ratio of 8.81:1 and passes WCAG AAA for any text size. Used as a text color, Visa brand blue reaches 8.81:1 on white and 2.38:1 on black. Ratios are WCAG 2 (truncated, never rounded up); APCA Lc is shown as a second opinion.

Visa colors in CSS and Tailwind

Copy the Visa palette as CSS custom properties or as a Tailwind CSS v4 theme. The last snippet is an 11-step Tailwind scale (50 to 950) generated in OKLCH from Visa brand blue, for hover states, borders and tinted backgrounds.

:root {
  --visa-brand-blue: #1434CB;
  --visa-blue-700: #0D2181;
  --visa-navy: #0E1539;
  --visa-dark-blue-background: #020F27;
  --visa-text: #1A1A1A;
}

@import "tailwindcss";

@theme {
  --color-visa-brand-blue: #1434CB;
  --color-visa-blue-700: #0D2181;
  --color-visa-navy: #0E1539;
  --color-visa-dark-blue-background: #020F27;
  --color-visa-text: #1A1A1A;
}

@theme {
  --color-visa-50: #F1F6FF;
  --color-visa-100: #E0EAFF;
  --color-visa-200: #C8D9FF;
  --color-visa-300: #A3C0FF;
  --color-visa-400: #739CFF;
  --color-visa-500: #4F7FFF;
  --color-visa-600: #2E5EFF;
  --color-visa-700: #183AFA;
  --color-visa-800: #1434CB;
  --color-visa-900: #13319F;
  --color-visa-950: #0B1F5D;
}

Named colors closest to the Visa palette

The nearest named color to each brand color, measured as perceptual distance (ΔE OK) in OKLab. Under 0.02 is hard to tell apart; above 0.05 the difference is easy to see.

How to use a Visa-style palette

• Lead with Visa brand blue #1434CB for buttons, links and key highlights, with white text on it.
• Give most of the layout to Dark blue background #020F27 and Text #1A1A1A, about 60% of the screen, so Visa brand blue stands out.
• Keep Blue 700 and Navy for small accents (around 10%): status colors, illustrations or charts.
• As text on a white page, Visa brand blue reaches 8.81:1: it passes WCAG AAA for any text size.

To see how www.visa.com uses these colors today, including backgrounds, text and dark mode, run it through the website color extractor. To turn Visa brand blue into a full light and dark color system with accessible roles, open it in the Color System Studio.

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Trademarks

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