Apple colors

Apple color codes

Select a color to open its own page with tints, shades, harmonies and every color format, or open the whole set in the palette generator.

Where the Apple colors come from

Apple does not publish hex values in public brand guidelines, so these were read from the code of its live website (stylesheets and the SVG files it serves) on 16 October 2026. They are the colors www.apple.com actually renders, which can differ slightly from print or logo colors.

• Source (live website CSS or SVG): https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css checked 2026-10-16
• Also: https://www.apple.com/v/homepage/a/styles/main.built.css checked 2026-10-16

Apple color contrast

White text on Apple button blue has a contrast ratio of 4.69:1 and passes WCAG AA for body text. Used as a text color, Button blue reaches 4.69:1 on white and 4.47:1 on black. Ratios are WCAG 2 (truncated, never rounded up); APCA Lc is shown as a second opinion.

Apple colors in CSS and Tailwind

Copy the Apple palette as CSS custom properties or as a Tailwind CSS v4 theme. The last snippet is an 11-step Tailwind scale (50 to 950) generated in OKLCH from Button blue, for hover states, borders and tinted backgrounds.

:root {
  --apple-button-blue: #0071E3;
  --apple-link-blue: #0066CC;
  --apple-text: #1D1D1F;
  --apple-light-gray-background: #F5F5F7;
  --apple-black: #000000;
  --apple-white: #FFFFFF;
}

@import "tailwindcss";

@theme {
  --color-apple-button-blue: #0071E3;
  --color-apple-link-blue: #0066CC;
  --color-apple-text: #1D1D1F;
  --color-apple-light-gray-background: #F5F5F7;
  --color-apple-black: #000000;
  --color-apple-white: #FFFFFF;
}

@theme {
  --color-apple-50: #F0F6FD;
  --color-apple-100: #DFEBFB;
  --color-apple-200: #C5DBF9;
  --color-apple-300: #9CC3F9;
  --color-apple-400: #64A2F6;
  --color-apple-500: #3488F2;
  --color-apple-600: #0071E3;
  --color-apple-700: #005DBD;
  --color-apple-800: #004C9D;
  --color-apple-900: #0D407D;
  --color-apple-950: #0A2649;
}

Named colors closest to the Apple palette

The nearest named color to each brand color, measured as perceptual distance (ΔE OK) in OKLab. Under 0.02 is hard to tell apart; above 0.05 the difference is easy to see.

How to use a Apple-style palette

• Lead with Button blue #0071E3 for buttons, links and key highlights, with white text on it.
• Give most of the layout to Text #1D1D1F, Light gray background #F5F5F7, Black #000000 and White #FFFFFF, about 60% of the screen, so Button blue stands out.
• Keep Link blue for small accents (around 10%): status colors, illustrations or charts.
• As text on a white page, Button blue reaches 4.69:1: it passes WCAG AA for body text.

To see how www.apple.com uses these colors today, including backgrounds, text and dark mode, run it through the website color extractor. To turn Button blue into a full light and dark color system with accessible roles, open it in the Color System Studio.

More brand colors

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• T-Mobile colors#E20074 #A7005A #770141 #000000
• Microsoft colors#F25022 #7FBA00 #00A4EF #FFB900
• Figma colors#FF3737 #FF7237 #874FFF #00B6FF
• Shopify colors#95BF47 #5E8E3E #008060 #18181B
• Trello colors#0052CC #2684FF #253858
• Duolingo colors#58CC02 #1CB0F6 #FF4B4B #FFC800
• Dropbox colors#0061FE #1E1919 #F7F5F2 #14C8EB
• GitHub colors#0FBF3E #101411 #F2F5F3 #909692
• Slack colors#4A154B #E01E5A #36C5F0 #2EB67D
• Notion colors#000000 #0075DE #191918 #FFB110
• Linear colors#5E6AD2 #7170FF #F4F5F8 #222326

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