#FF738B

Closest named color: Carnation (#FD798F). oklch(72.9% 0.171 11.7), rgb(255, 115, 139).

Aa

Black text reads best on this color (8.07:1).

About this color

#FF738B is a medium-light, vivid red. In OKLCH its lightness is 73%, its chroma 0.171 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Carnation (#FD798F), ΔE 0.012 away. Black text reads best on it, at 8.07:1.

Hue familyReds
Lightnessmedium-light (73%)
Chromavivid (0.171)
Temperaturewarm
Nearest nameCarnation (#FD798F)
Black text8.07:1
White text2.59:1

Values

HEX#FF738B
RGBrgb(255, 115, 139)
HSLhsl(350, 100%, 73%)
OKLCHoklch(72.9% 0.171 11.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #FF738B 2.59:1 Fails Lc -55.3 Large or bold text, headings
Black text on #FF738B 8.07:1 AAA Lc 53.9 Large or bold text, headings
#FF738B text on white 2.59:1 Fails Lc 50.2 Large or bold text, headings
#FF738B text on black 8.07:1 AAA Lc -51.8 Large or bold text, headings

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.

  1. Step 50

    50

    #FFF2F3

    oklch(97.2% 0.014 12)

  2. Step 100

    100

    #FEE2E4

    oklch(93.6% 0.031 12.8)

  3. Step 200

    200

    #FECACF

    oklch(88.6% 0.059 11.9)

  4. Step 300

    300

    #FDA4AF

    oklch(81% 0.106 11.6)

  5. Step 400

    400 (this color)

    #FF738B

    oklch(72.9% 0.171 11.7)

  6. Step 500

    500

    #EF3666

    oklch(63.1% 0.219 11.8)

  7. Step 600

    600

    #D50050

    oklch(55.7% 0.223 11.9)

  8. Step 700

    700

    #B40043

    oklch(49.1% 0.196 11.6)

  9. Step 800

    800

    #950036

    oklch(42.7% 0.171 11.6)

  10. Step 900

    900

    #7B0A2D

    oklch(37.7% 0.143 11.8)

  11. Step 950

    950

    #480C1B

    oklch(27% 0.089 11.3)

Export this scale for Tailwind in the Tailwind colors tool

#FF738B with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#908F8B0.188
Deuteranopia (no green cones)#B4AB880.173
Tritanopia (no blue cones)#FF617C0.034
Achromatopsia (no color)#A0A0A00.173

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #FF738B

    #FF738B

    oklch(72.9% 0.171 11.7)

  • #00C0BB

    #00C0BB

    oklch(73% 0.125 191.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #FF738B

    #FF738B

    oklch(72.9% 0.171 11.7)

  • #ED77C6

    #ED77C6

    oklch(72.9% 0.171 341.5)

  • #FE7D48

    #FE7D48

    oklch(73% 0.171 41.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #FF738B

    #FF738B

    oklch(72.9% 0.171 11.7)

  • #00C587

    #00C587

    oklch(72.8% 0.16 161.8)

  • #00B9E3

    #00B9E3

    oklch(72.8% 0.134 221.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #FF738B

    #FF738B

    oklch(72.9% 0.171 11.7)

  • #7EBC3C

    #7EBC3C

    oklch(72.8% 0.171 131.7)

  • #5DABFF

    #5DABFF

    oklch(72.8% 0.145 252)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #FF738B

    #FF738B

    oklch(72.9% 0.171 11.7)

  • #BBA900

    #BBA900

    oklch(72.8% 0.152 101.8)

  • #00C0BB

    #00C0BB

    oklch(73% 0.125 191.5)

  • #999AFF

    #999AFF

    oklch(72.8% 0.145 281.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #FF738B, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #FF738B in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.