#FE739D
Closest named color: Carnation Pink (#FF7FA7). oklch(73.2% 0.173 3.4), rgb(254, 115, 157).
Aa
Black text reads best on this color (8.15:1).
About this color
#FE739D is a medium-light, vivid pink. In OKLCH its lightness is 73%, its chroma 0.173 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Carnation Pink (#FF7FA7), ΔE 0.025 away. Black text reads best on it, at 8.15:1.
| Hue family | Pinks |
| Lightness | medium-light (73%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Carnation Pink (#FF7FA7) |
| Black text | 8.15:1 |
| White text | 2.57:1 |
Values
| HEX | #FE739D |
| RGB | rgb(254, 115, 157) |
| HSL | hsl(342, 99%, 72%) |
| OKLCH | oklch(73.2% 0.173 3.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #FE739D | 2.57:1 | Fails | Lc -54.9 | Large or bold text, headings |
| Black text on #FE739D | 8.15:1 | AAA | Lc 54.2 | Large or bold text, headings |
| #FE739D text on white | 2.57:1 | Fails | Lc 49.8 | Large or bold text, headings |
| #FE739D text on black | 8.15:1 | AAA | Lc -52.2 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FFF2F4
oklch(97.2% 0.014 6.7)
-
Step 100
100
#FDE2E8
oklch(93.6% 0.031 2.6)
-
Step 200
200
#FDC9D5
oklch(88.5% 0.061 3)
-
Step 300
300
#FCA3B9
oklch(81% 0.108 3.7)
-
Step 400
400 (this color)
#FE739D
oklch(73.2% 0.173 3.4)
-
Step 500
500
#EC357B
oklch(63.1% 0.221 3.6)
-
Step 600
600
#D20066
oklch(55.7% 0.224 3.3)
-
Step 700
700
#B10055
oklch(49% 0.197 3.3)
-
Step 800
800
#930045
oklch(42.7% 0.172 3.5)
-
Step 900
900
#79093A
oklch(37.6% 0.145 3)
-
Step 950
950
#480B22
oklch(27.1% 0.092 3.2)
#FE739D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8C919E | 0.192 |
| Deuteranopia (no green cones) | #B0AB9A | 0.175 |
| Tritanopia (no blue cones) | #FF6683 | 0.036 |
| Achromatopsia (no color) | #A1A1A1 | 0.175 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #FE739D
#FE739D
oklch(73.2% 0.173 3.4)
- #00C2B1
#00C2B1
oklch(73.1% 0.13 183.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #FE739D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Carnation Pink #FF7FA7 ΔE 0.025
- Carnation #FD798F ΔE 0.027
- Rosy Pink #F6688E ΔE 0.031
- Bubble Gum Pink #FF69AF ΔE 0.037
- Pinky #FC86AA ΔE 0.038
- Rosa #FE86A4 ΔE 0.038
- Bubblegum #FF6CB5 ΔE 0.041
- Medium Pink #F36196 ΔE 0.043
Use #FE739D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.