#FE728F
Closest named color: Carnation (#FD798F). oklch(72.7% 0.172 9.5), rgb(254, 114, 143).
Aa
Black text reads best on this color (8.01:1).
About this color
#FE728F is a medium-light, vivid red. In OKLCH its lightness is 73%, its chroma 0.172 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Carnation (#FD798F), ΔE 0.014 away. Black text reads best on it, at 8.01:1.
| Hue family | Reds |
| Lightness | medium-light (73%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Carnation (#FD798F) |
| Black text | 8.01:1 |
| White text | 2.61:1 |
Values
| HEX | #FE728F |
| RGB | rgb(254, 114, 143) |
| HSL | hsl(348, 99%, 72%) |
| OKLCH | oklch(72.7% 0.172 9.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #FE728F | 2.61:1 | Fails | Lc -55.6 | Large or bold text, headings |
| Black text on #FE728F | 8.01:1 | AAA | Lc 53.5 | Large or bold text, headings |
| #FE728F text on white | 2.61:1 | Fails | Lc 50.5 | Large or bold text, headings |
| #FE728F text on black | 8.01:1 | AAA | Lc -51.5 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FEE2E5
oklch(93.6% 0.031 10.3)
-
Step 200
200
#FECAD0
oklch(88.6% 0.059 10.6)
-
Step 300
300
#FDA3B1
oklch(80.9% 0.108 9.6)
-
Step 400
400 (this color)
#FE728F
oklch(72.7% 0.172 9.5)
-
Step 500
500
#EE356C
oklch(63% 0.22 9.4)
-
Step 600
600
#D40056
oklch(55.6% 0.223 9.6)
-
Step 700
700
#B30048
oklch(49% 0.196 9.3)
-
Step 800
800
#94003A
oklch(42.6% 0.171 9.4)
-
Step 900
900
#7B0A31
oklch(37.8% 0.144 9.4)
-
Step 950
950
#480B1D
oklch(26.9% 0.091 8.7)
#FE728F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8E8F90 | 0.190 |
| Deuteranopia (no green cones) | #B2AA8C | 0.174 |
| Tritanopia (no blue cones) | #FF617D | 0.033 |
| Achromatopsia (no color) | #A0A0A0 | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #FE728F
#FE728F
oklch(72.7% 0.172 9.5)
- #00BFB8
#00BFB8
oklch(72.6% 0.125 190.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #FE728F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Carnation #FD798F ΔE 0.014
- Rosy Pink #F6688E ΔE 0.027
- Carnation Pink #FF7FA7 ΔE 0.036
- Blush Pink #FE828C ΔE 0.036
- Salmon Pink #FE7B7C ΔE 0.037
- Rose Pink #F7879A ΔE 0.042
- Rosa #FE86A4 ΔE 0.043
- Pinky #FC86AA ΔE 0.046
Use #FE728F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.