#FD728C
Closest named color: Carnation (#FD798F). oklch(72.5% 0.17 10.8), rgb(253, 114, 140).
Aa
Black text reads best on this color (7.96:1).
About this color
#FD728C is a medium-light, vivid red. In OKLCH its lightness is 73%, its chroma 0.170 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Carnation (#FD798F), ΔE 0.014 away. Black text reads best on it, at 7.96:1.
| Hue family | Reds |
| Lightness | medium-light (73%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Carnation (#FD798F) |
| Black text | 7.96:1 |
| White text | 2.63:1 |
Values
| HEX | #FD728C |
| RGB | rgb(253, 114, 140) |
| HSL | hsl(349, 97%, 72%) |
| OKLCH | oklch(72.5% 0.17 10.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #FD728C | 2.63:1 | Fails | Lc -55.9 | Large or bold text, headings |
| Black text on #FD728C | 7.96:1 | AAA | Lc 53.3 | Large or bold text, headings |
| #FD728C text on white | 2.63:1 | Fails | Lc 50.8 | Large or bold text, headings |
| #FD728C text on black | 7.96:1 | AAA | Lc -51.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FEE2E5
oklch(93.6% 0.031 10.3)
-
Step 200
200
#FDCAD0
oklch(88.5% 0.058 10.4)
-
Step 300
300
#FDA4B0
oklch(81% 0.106 10.9)
-
Step 400
400 (this color)
#FD728C
oklch(72.5% 0.17 10.8)
-
Step 500
500
#EE3769
oklch(63.1% 0.218 10.7)
-
Step 600
600
#D40053
oklch(55.6% 0.222 10.7)
-
Step 700
700
#B40045
oklch(49.2% 0.197 10.8)
-
Step 800
800
#950038
oklch(42.8% 0.171 10.6)
-
Step 900
900
#7A0B2F
oklch(37.6% 0.142 10.5)
-
Step 950
950
#480C1C
oklch(27% 0.09 10.2)
#FD728C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8F8E8C | 0.187 |
| Deuteranopia (no green cones) | #B2AA89 | 0.173 |
| Tritanopia (no blue cones) | #FF617C | 0.032 |
| Achromatopsia (no color) | #9F9F9F | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #FD728C
#FD728C
oklch(72.5% 0.17 10.8)
- #00BEB8
#00BEB8
oklch(72.4% 0.125 190.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #FD728C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Carnation #FD798F ΔE 0.014
- Rosy Pink #F6688E ΔE 0.027
- Salmon Pink #FE7B7C ΔE 0.034
- Blush Pink #FE828C ΔE 0.035
- Carnation Pink #FF7FA7 ΔE 0.039
- Rose Pink #F7879A ΔE 0.042
- Light Coral #F08080 ΔE 0.043
- Rosa #FE86A4 ΔE 0.045
Use #FD728C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.