#FD40E6

Closest named color: Bright Magenta (#FF08E8). oklch(70.8% 0.275 333.7), rgb(253, 64, 230).

Aa

Black text reads best on this color (7.05:1).

About this color

#FD40E6 is a medium-light, vivid purple. In OKLCH its lightness is 71%, its chroma 0.275 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bright Magenta (#FF08E8), ΔE 0.037 away. Black text reads best on it, at 7.05:1.

Hue familyPurples
Lightnessmedium-light (71%)
Chromavivid (0.275)
Temperaturein between
Nearest nameBright Magenta (#FF08E8)
Black text7.05:1
White text2.97:1

Values

HEX#FD40E6
RGBrgb(253, 64, 230)
HSLhsl(307, 98%, 62%)
OKLCHoklch(70.8% 0.275 333.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #FD40E6 2.97:1 Fails Lc -60.2 Content text, not long reading
Black text on #FD40E6 7.05:1 AAA Lc 49.1 Large or bold text, headings
#FD40E6 text on white 2.97:1 Fails Lc 54.9 Large or bold text, headings
#FD40E6 text on black 7.05:1 AAA Lc -46.9 Large or bold text, headings

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.

  1. Step 50

    50

    #FFF0FC

    oklch(97% 0.022 332.3)

  2. Step 100

    100

    #FFDEF8

    oklch(93.5% 0.05 333.2)

  3. Step 200

    200

    #FFC3F3

    oklch(88.5% 0.092 333.5)

  4. Step 300

    300

    #FF95ED

    oklch(80.9% 0.166 333.5)

  5. Step 400

    400 (this color)

    #FD40E6

    oklch(70.8% 0.275 333.7)

  6. Step 500

    500

    #E300CE

    oklch(63.1% 0.282 333.6)

  7. Step 600

    600

    #C000AE

    oklch(55.6% 0.249 333.6)

  8. Step 700

    700

    #A20093

    oklch(49.1% 0.22 333.5)

  9. Step 800

    800

    #860079

    oklch(42.7% 0.191 333.6)

  10. Step 900

    900

    #710066

    oklch(37.8% 0.169 333.6)

  11. Step 950

    950

    #45003E

    oklch(26.9% 0.121 333.4)

Export this scale for Tailwind in the Tailwind colors tool

#FD40E6 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3984EA0.301
Deuteranopia (no green cones)#829FE20.254
Tritanopia (no blue cones)#FF53900.138
Achromatopsia (no color)#9595950.277

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #FD40E6

    #FD40E6

    oklch(70.8% 0.275 333.7)

  • #00C069

    #00C069

    oklch(70.9% 0.18 153.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #FD40E6

    #FD40E6

    oklch(70.8% 0.275 333.7)

  • #BA7EFF

    #BA7EFF

    oklch(70.8% 0.188 303.4)

  • #FF6093

    #FF6093

    oklch(70.8% 0.197 3.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #FD40E6

    #FD40E6

    oklch(70.8% 0.275 333.7)

  • #8BB100

    #8BB100

    oklch(70.6% 0.175 123.7)

  • #00BAA9

    #00BAA9

    oklch(70.9% 0.126 183.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #FD40E6

    #FD40E6

    oklch(70.8% 0.275 333.7)

  • #BF9E00

    #BF9E00

    oklch(70.8% 0.145 93.9)

  • #00B4CF

    #00B4CF

    oklch(70.8% 0.124 213.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #FD40E6

    #FD40E6

    oklch(70.8% 0.275 333.7)

  • #E58700

    #E58700

    oklch(70.8% 0.161 63.5)

  • #00C069

    #00C069

    oklch(70.9% 0.18 153.6)

  • #1FA9FF

    #1FA9FF

    oklch(70.7% 0.166 243.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #FD40E6, closest first.

No curated palette has a color within ΔE 0.04 of #FD40E6.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #FD40E6 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.