#FD074B
Closest named color: Pinky Red (#FC2647). oklch(63.1% 0.251 18.2), rgb(253, 7, 75).
Aa
Black text reads best on this color (5.30:1).
About this color
#FD074B is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.251 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Red (#FC2647), ΔE 0.017 away. Black text reads best on it, at 5.30:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.251) |
| Temperature | warm |
| Nearest name | Pinky Red (#FC2647) |
| Black text | 5.30:1 |
| White text | 3.95:1 |
Values
| HEX | #FD074B |
| RGB | rgb(253, 7, 75) |
| HSL | hsl(343, 98%, 51%) |
| OKLCH | oklch(63.1% 0.251 18.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #FD074B | 3.95:1 | AA large text | Lc -69.6 | Content text, not long reading |
| Black text on #FD074B | 5.30:1 | AA | Lc 39.9 | Non-text elements, placeholder text |
| #FD074B text on white | 3.95:1 | AA large text | Lc 64.1 | Content text, not long reading |
| #FD074B text on black | 5.30:1 | AA | Lc -37.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FFE2E2
oklch(93.6% 0.032 17.7)
-
Step 200
200
#FFCACA
oklch(88.5% 0.06 18.4)
-
Step 300
300
#FFA4A6
oklch(81% 0.108 18.3)
-
Step 400
400
#FF6673
oklch(70.7% 0.186 18.2)
-
Step 500
500 (this color)
#FD074B
oklch(63.1% 0.251 18.2)
-
Step 600
600
#D6003D
oklch(55.5% 0.222 18.3)
-
Step 700
700
#B60033
oklch(49.2% 0.197 18.1)
-
Step 800
800
#960028
oklch(42.7% 0.171 18.3)
-
Step 900
900
#7F0020
oklch(37.8% 0.151 18.5)
-
Step 950
950
#4D0312
oklch(27% 0.104 17.8)
#FD074B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #68624B | 0.281 |
| Deuteranopia (no green cones) | #9F9043 | 0.255 |
| Tritanopia (no blue cones) | #FF002E | 0.028 |
| Achromatopsia (no color) | #808080 | 0.253 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #FD074B
#FD074B
oklch(63.1% 0.251 18.2)
- #009DA1
#009DA1
oklch(63.2% 0.107 198)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #FD074B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Red #FC2647 ΔE 0.017
- Pink Red #F5054F ΔE 0.017
- Red Pink #FA2A55 ΔE 0.018
- Neon Red #FF073A ΔE 0.019
- Strawberry #FB2943 ΔE 0.022
- Red Pantone #EF233C ΔE 0.033
- Cherry Red #F7022A ΔE 0.034
- Rose #FF006E ΔE 0.046
Use #FD074B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.