#FB728D
Closest named color: Carnation (#FD798F). oklch(72.2% 0.168 10), rgb(251, 114, 141).
Aa
Black text reads best on this color (7.89:1).
About this color
#FB728D is a medium-light, vivid red. In OKLCH its lightness is 72%, its chroma 0.168 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Carnation (#FD798F), ΔE 0.015 away. Black text reads best on it, at 7.89:1.
| Hue family | Reds |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.168) |
| Temperature | warm |
| Nearest name | Carnation (#FD798F) |
| Black text | 7.89:1 |
| White text | 2.66:1 |
Values
| HEX | #FB728D |
| RGB | rgb(251, 114, 141) |
| HSL | hsl(348, 94%, 72%) |
| OKLCH | oklch(72.2% 0.168 10) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #FB728D | 2.66:1 | Fails | Lc -56.3 | Large or bold text, headings |
| Black text on #FB728D | 7.89:1 | AAA | Lc 52.9 | Large or bold text, headings |
| #FB728D text on white | 2.66:1 | Fails | Lc 51.1 | Large or bold text, headings |
| #FB728D text on black | 7.89:1 | AAA | Lc -50.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FDE2E5
oklch(93.6% 0.03 10)
-
Step 200
200
#FDCAD0
oklch(88.5% 0.058 10.4)
-
Step 300
300
#FCA4B1
oklch(80.9% 0.105 10)
-
Step 400
400 (this color)
#FB728D
oklch(72.2% 0.168 10)
-
Step 500
500
#ED396B
oklch(63.1% 0.215 10.1)
-
Step 600
600
#D40055
oklch(55.6% 0.222 10)
-
Step 700
700
#B30047
oklch(49% 0.196 9.8)
-
Step 800
800
#940039
oklch(42.6% 0.17 9.9)
-
Step 900
900
#7A0D30
oklch(37.7% 0.141 10.2)
-
Step 950
950
#480C1C
oklch(27% 0.09 10.2)
#FB728D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8E8E8D | 0.185 |
| Deuteranopia (no green cones) | #B1A98A | 0.171 |
| Tritanopia (no blue cones) | #FF617C | 0.032 |
| Achromatopsia (no color) | #9F9F9F | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #FB728D
#FB728D
oklch(72.2% 0.168 10)
- #00BEB7
#00BEB7
oklch(72.3% 0.125 190.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #FB728D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Carnation #FD798F ΔE 0.015
- Rosy Pink #F6688E ΔE 0.024
- Salmon Pink #FE7B7C ΔE 0.036
- Blush Pink #FE828C ΔE 0.036
- Carnation Pink #FF7FA7 ΔE 0.039
- Rose Pink #F7879A ΔE 0.042
- Light Coral #F08080 ΔE 0.042
- Rosa #FE86A4 ΔE 0.045
Use #FB728D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.