#F0728B
Closest named color: Rosy Pink (#F6688E). oklch(70.7% 0.156 9.5), rgb(240, 114, 139).
Aa
Black text reads best on this color (7.48:1).
About this color
#F0728B is a medium-light, vivid red. In OKLCH its lightness is 71%, its chroma 0.156 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Rosy Pink (#F6688E), ΔE 0.023 away. Black text reads best on it, at 7.48:1.
| Hue family | Reds |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.156) |
| Temperature | warm |
| Nearest name | Rosy Pink (#F6688E) |
| Black text | 7.48:1 |
| White text | 2.80:1 |
Values
| HEX | #F0728B |
| RGB | rgb(240, 114, 139) |
| HSL | hsl(348, 81%, 69%) |
| OKLCH | oklch(70.7% 0.156 9.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #F0728B | 2.80:1 | Fails | Lc -58.7 | Large or bold text, headings |
| Black text on #F0728B | 7.48:1 | AAA | Lc 50.6 | Large or bold text, headings |
| #F0728B text on white | 2.80:1 | Fails | Lc 53.4 | Large or bold text, headings |
| #F0728B text on black | 7.48:1 | AAA | Lc -48.4 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E6
oklch(93.7% 0.028 9.4)
-
Step 200
200
#FACBD1
oklch(88.4% 0.054 9.6)
-
Step 300
300
#F8A6B3
oklch(80.9% 0.098 9.1)
-
Step 400
400 (this color)
#F0728B
oklch(70.7% 0.156 9.5)
-
Step 500
500
#E7446F
oklch(63.2% 0.2 9.4)
-
Step 600
600
#D20F57
oklch(55.6% 0.217 9.5)
-
Step 700
700
#B30048
oklch(49% 0.196 9.3)
-
Step 800
800
#93063A
oklch(42.7% 0.167 9.7)
-
Step 900
900
#761632
oklch(37.7% 0.13 9.5)
-
Step 950
950
#46101D
oklch(27.1% 0.082 10.3)
#F0728B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8B8B8B | 0.171 |
| Deuteranopia (no green cones) | #ABA488 | 0.159 |
| Tritanopia (no blue cones) | #FF647B | 0.036 |
| Achromatopsia (no color) | #9A9A9A | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #F0728B
#F0728B
oklch(70.7% 0.156 9.5)
- #00B8B1
#00B8B1
oklch(70.6% 0.122 190)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #F0728B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rosy Pink #F6688E ΔE 0.023
- Carnation #FD798F ΔE 0.029
- Light Coral #F08080 ΔE 0.039
- Pale Violet Red #DB7093 ΔE 0.041
- Medium Pink #F36196 ΔE 0.042
- Salmon Pink #FE7B7C ΔE 0.043
- Blush Pink #FE828C ΔE 0.046
- Rose Pink #F7879A ΔE 0.048
Use #F0728B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.