#EF77C4
Closest named color: Bubblegum (#FF6CB5). oklch(73.1% 0.171 343), rgb(239, 119, 196).
Aa
Black text reads best on this color (8.10:1).
About this color
#EF77C4 is a medium-light, vivid pink. In OKLCH its lightness is 73%, its chroma 0.171 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.036 away. Black text reads best on it, at 8.10:1.
| Hue family | Pinks |
| Lightness | medium-light (73%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 8.10:1 |
| White text | 2.59:1 |
Values
| HEX | #EF77C4 |
| RGB | rgb(239, 119, 196) |
| HSL | hsl(322, 79%, 70%) |
| OKLCH | oklch(73.1% 0.171 343) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF77C4 | 2.59:1 | Fails | Lc -55.3 | Large or bold text, headings |
| Black text on #EF77C4 | 8.10:1 | AAA | Lc 53.9 | Large or bold text, headings |
| #EF77C4 text on white | 2.59:1 | Fails | Lc 50.2 | Large or bold text, headings |
| #EF77C4 text on black | 8.10:1 | AAA | Lc -51.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2EF
oklch(93.6% 0.031 343.8)
-
Step 200
200
#F6CAE4
oklch(88.4% 0.06 342.1)
-
Step 300
300
#F1A5D3
oklch(80.9% 0.106 342.8)
-
Step 400
400 (this color)
#EF77C4
oklch(73.1% 0.171 343)
-
Step 500
500
#DC40AC
oklch(63.1% 0.219 342.8)
-
Step 600
600
#C70197
oklch(55.6% 0.238 342.9)
-
Step 700
700
#A8007F
oklch(49% 0.21 342.9)
-
Step 800
800
#8B0069
oklch(42.7% 0.183 342.7)
-
Step 900
900
#701355
oklch(37.6% 0.143 342.9)
-
Step 950
950
#420E32
oklch(26.9% 0.091 342.6)
#EF77C4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7F95C7 | 0.182 |
| Deuteranopia (no green cones) | #A0A8C1 | 0.164 |
| Tritanopia (no blue cones) | #FC7795 | 0.073 |
| Achromatopsia (no color) | #A1A1A1 | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF77C4
#EF77C4
oklch(73.1% 0.171 343)
- #00C68B
#00C68B
oklch(73.1% 0.158 163)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF77C4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.036
- Hot Pink #FF69B4 ΔE 0.039
- Bubblegum Pink #FE83CC ΔE 0.039
- Bubble Gum Pink #FF69AF ΔE 0.042
- Lavender Pink #DD85D7 ΔE 0.044
- Purply Pink #F075E6 ΔE 0.051
- Orchid #DA70D6 ΔE 0.053
- Carnation Pink #FF7FA7 ΔE 0.060
Use #EF77C4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.