#EF77BD
Closest named color: Bubblegum (#FF6CB5). oklch(72.8% 0.167 346), rgb(239, 119, 189).
Aa
Black text reads best on this color (8.04:1).
About this color
#EF77BD is a medium-light, vivid pink. In OKLCH its lightness is 73%, its chroma 0.167 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.033 away. Black text reads best on it, at 8.04:1.
| Hue family | Pinks |
| Lightness | medium-light (73%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 8.04:1 |
| White text | 2.61:1 |
Values
| HEX | #EF77BD |
| RGB | rgb(239, 119, 189) |
| HSL | hsl(325, 79%, 70%) |
| OKLCH | oklch(72.8% 0.167 346) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF77BD | 2.61:1 | Fails | Lc -55.6 | Large or bold text, headings |
| Black text on #EF77BD | 8.04:1 | AAA | Lc 53.5 | Large or bold text, headings |
| #EF77BD text on white | 2.61:1 | Fails | Lc 50.5 | Large or bold text, headings |
| #EF77BD text on black | 8.04:1 | AAA | Lc -51.4 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2EE
oklch(93.6% 0.031 346)
-
Step 200
200
#F7CAE1
oklch(88.4% 0.059 346.2)
-
Step 300
300
#F2A5CF
oklch(80.9% 0.105 345.8)
-
Step 400
400 (this color)
#EF77BD
oklch(72.8% 0.167 346)
-
Step 500
500
#DD42A4
oklch(63.1% 0.213 346.1)
-
Step 600
600
#C8098F
oklch(55.6% 0.232 346)
-
Step 700
700
#AA0079
oklch(49.1% 0.208 345.9)
-
Step 800
800
#8C0363
oklch(42.7% 0.179 346)
-
Step 900
900
#711551
oklch(37.8% 0.139 346)
-
Step 950
950
#420F2F
oklch(26.9% 0.088 346)
#EF77BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8194BF | 0.179 |
| Deuteranopia (no green cones) | #A2A8BA | 0.162 |
| Tritanopia (no blue cones) | #FD7592 | 0.066 |
| Achromatopsia (no color) | #A0A0A0 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF77BD
#EF77BD
oklch(72.8% 0.167 346)
- #00C491
#00C491
oklch(72.7% 0.151 166.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF77BD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.033
- Hot Pink #FF69B4 ΔE 0.036
- Bubble Gum Pink #FF69AF ΔE 0.037
- Bubblegum Pink #FE83CC ΔE 0.041
- Lavender Pink #DD85D7 ΔE 0.050
- Carnation Pink #FF7FA7 ΔE 0.052
- Pinky #FC86AA ΔE 0.057
- Pale Magenta #D767AD ΔE 0.060
Use #EF77BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.