#EF74BF
Closest named color: Bubblegum (#FF6CB5). oklch(72.5% 0.173 344.8), rgb(239, 116, 191).
Aa
Black text reads best on this color (7.92:1).
About this color
#EF74BF is a medium-light, vivid pink. In OKLCH its lightness is 72%, its chroma 0.173 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.032 away. Black text reads best on it, at 7.92:1.
| Hue family | Pinks |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.92:1 |
| White text | 2.65:1 |
Values
| HEX | #EF74BF |
| RGB | rgb(239, 116, 191) |
| HSL | hsl(323, 79%, 70%) |
| OKLCH | oklch(72.5% 0.173 344.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF74BF | 2.65:1 | Fails | Lc -56.3 | Large or bold text, headings |
| Black text on #EF74BF | 7.92:1 | AAA | Lc 52.9 | Large or bold text, headings |
| #EF74BF text on white | 2.65:1 | Fails | Lc 51.1 | Large or bold text, headings |
| #EF74BF text on black | 7.92:1 | AAA | Lc -50.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2EF
oklch(93.6% 0.031 343.8)
-
Step 200
200
#F7CAE2
oklch(88.5% 0.059 345.1)
-
Step 300
300
#F3A4D1
oklch(80.9% 0.109 344.6)
-
Step 400
400 (this color)
#EF74BF
oklch(72.5% 0.173 344.8)
-
Step 500
500
#DE3EA8
oklch(63.1% 0.22 344.7)
-
Step 600
600
#C80092
oklch(55.5% 0.236 344.9)
-
Step 700
700
#A9007B
oklch(49% 0.209 344.8)
-
Step 800
800
#8C0065
oklch(42.7% 0.182 344.9)
-
Step 900
900
#711253
oklch(37.7% 0.144 344.5)
-
Step 950
950
#430E31
oklch(27.1% 0.091 344.4)
#EF74BF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7E92C1 | 0.185 |
| Deuteranopia (no green cones) | #9FA7BC | 0.168 |
| Tritanopia (no blue cones) | #FC7391 | 0.071 |
| Achromatopsia (no color) | #9F9F9F | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF74BF
#EF74BF
oklch(72.5% 0.173 344.8)
- #00C38D
#00C38D
oklch(72.4% 0.153 164.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF74BF, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.032
- Hot Pink #FF69B4 ΔE 0.034
- Bubble Gum Pink #FF69AF ΔE 0.037
- Bubblegum Pink #FE83CC ΔE 0.045
- Lavender Pink #DD85D7 ΔE 0.051
- Orchid #DA70D6 ΔE 0.055
- Pale Magenta #D767AD ΔE 0.057
- Purply Pink #F075E6 ΔE 0.057
Use #EF74BF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.