#EF74BE
Closest named color: Bubblegum (#FF6CB5). oklch(72.4% 0.172 345.2), rgb(239, 116, 190).
Aa
Black text reads best on this color (7.91:1).
About this color
#EF74BE is a medium-light, vivid pink. In OKLCH its lightness is 72%, its chroma 0.172 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.031 away. Black text reads best on it, at 7.91:1.
| Hue family | Pinks |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.91:1 |
| White text | 2.65:1 |
Values
| HEX | #EF74BE |
| RGB | rgb(239, 116, 190) |
| HSL | hsl(324, 79%, 70%) |
| OKLCH | oklch(72.4% 0.172 345.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF74BE | 2.65:1 | Fails | Lc -56.3 | Large or bold text, headings |
| Black text on #EF74BE | 7.91:1 | AAA | Lc 52.9 | Large or bold text, headings |
| #EF74BE text on white | 2.65:1 | Fails | Lc 51.2 | Large or bold text, headings |
| #EF74BE text on black | 7.91:1 | AAA | Lc -50.7 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2EF
oklch(93.6% 0.031 343.8)
-
Step 200
200
#F7CAE2
oklch(88.5% 0.059 345.1)
-
Step 300
300
#F3A4D0
oklch(80.8% 0.108 345.3)
-
Step 400
400 (this color)
#EF74BE
oklch(72.4% 0.172 345.2)
-
Step 500
500
#DE3EA7
oklch(63.1% 0.22 345)
-
Step 600
600
#C90091
oklch(55.7% 0.236 345.5)
-
Step 700
700
#AA007B
oklch(49.2% 0.209 345.1)
-
Step 800
800
#8C0065
oklch(42.7% 0.182 344.9)
-
Step 900
900
#721252
oklch(37.8% 0.144 345.6)
-
Step 950
950
#430E30
oklch(27% 0.091 345.5)
#EF74BE with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7E92C0 | 0.185 |
| Deuteranopia (no green cones) | #A0A6BB | 0.166 |
| Tritanopia (no blue cones) | #FD7391 | 0.070 |
| Achromatopsia (no color) | #9F9F9F | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF74BE
#EF74BE
oklch(72.4% 0.172 345.2)
- #00C38E
#00C38E
oklch(72.4% 0.152 165.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF74BE, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.031
- Hot Pink #FF69B4 ΔE 0.033
- Bubble Gum Pink #FF69AF ΔE 0.036
- Bubblegum Pink #FE83CC ΔE 0.045
- Lavender Pink #DD85D7 ΔE 0.051
- Orchid #DA70D6 ΔE 0.056
- Pale Magenta #D767AD ΔE 0.057
- Carnation Pink #FF7FA7 ΔE 0.057
Use #EF74BE in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.