#EF74B7
Closest named color: Bubblegum (#FF6CB5). oklch(72.2% 0.168 348.3), rgb(239, 116, 183).
Aa
Black text reads best on this color (7.85:1).
About this color
#EF74B7 is a medium-light, vivid pink. In OKLCH its lightness is 72%, its chroma 0.168 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.030 away. Black text reads best on it, at 7.85:1.
| Hue family | Pinks |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.168) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.85:1 |
| White text | 2.67:1 |
Values
| HEX | #EF74B7 |
| RGB | rgb(239, 116, 183) |
| HSL | hsl(327, 79%, 70%) |
| OKLCH | oklch(72.2% 0.168 348.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF74B7 | 2.67:1 | Fails | Lc -56.7 | Large or bold text, headings |
| Black text on #EF74B7 | 7.85:1 | AAA | Lc 52.5 | Large or bold text, headings |
| #EF74B7 text on white | 2.67:1 | Fails | Lc 51.5 | Large or bold text, headings |
| #EF74B7 text on black | 7.85:1 | AAA | Lc -50.4 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F8CAE0
oklch(88.5% 0.059 348)
-
Step 300
300
#F4A5CC
oklch(81% 0.105 348.6)
-
Step 400
400 (this color)
#EF74B7
oklch(72.2% 0.168 348.3)
-
Step 500
500
#DF409F
oklch(63.1% 0.214 348.3)
-
Step 600
600
#CA008A
oklch(55.5% 0.233 348.2)
-
Step 700
700
#AB0074
oklch(49% 0.206 348.3)
-
Step 800
800
#8E005F
oklch(42.8% 0.179 348.6)
-
Step 900
900
#72134E
oklch(37.7% 0.14 348.2)
-
Step 950
950
#430E2E
oklch(26.9% 0.089 347.6)
#EF74B7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8191B9 | 0.181 |
| Deuteranopia (no green cones) | #A2A6B4 | 0.164 |
| Tritanopia (no blue cones) | #FD718E | 0.063 |
| Achromatopsia (no color) | #9E9E9E | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF74B7
#EF74B7
oklch(72.2% 0.168 348.3)
- #00C194
#00C194
oklch(72% 0.145 168.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF74B7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.030
- Hot Pink #FF69B4 ΔE 0.032
- Bubble Gum Pink #FF69AF ΔE 0.032
- Bubblegum Pink #FE83CC ΔE 0.048
- Carnation Pink #FF7FA7 ΔE 0.050
- Medium Pink #F36196 ΔE 0.051
- Pale Magenta #D767AD ΔE 0.055
- Pinky #FC86AA ΔE 0.057
Use #EF74B7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.