#EF74B4
Closest named color: Bubblegum (#FF6CB5). oklch(72.1% 0.167 349.6), rgb(239, 116, 180).
Aa
Black text reads best on this color (7.82:1).
About this color
#EF74B4 is a medium-light, vivid pink. In OKLCH its lightness is 72%, its chroma 0.167 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.030 away. Black text reads best on it, at 7.82:1.
| Hue family | Pinks |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.82:1 |
| White text | 2.68:1 |
Values
| HEX | #EF74B4 |
| RGB | rgb(239, 116, 180) |
| HSL | hsl(329, 79%, 70%) |
| OKLCH | oklch(72.1% 0.167 349.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF74B4 | 2.68:1 | Fails | Lc -56.8 | Large or bold text, headings |
| Black text on #EF74B4 | 7.82:1 | AAA | Lc 52.4 | Large or bold text, headings |
| #EF74B4 text on white | 2.68:1 | Fails | Lc 51.6 | Large or bold text, headings |
| #EF74B4 text on black | 7.82:1 | AAA | Lc -50.3 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F8CADF
oklch(88.5% 0.058 349.2)
-
Step 300
300
#F4A5CA
oklch(80.9% 0.104 350)
-
Step 400
400 (this color)
#EF74B4
oklch(72.1% 0.167 349.6)
-
Step 500
500
#E0409C
oklch(63.1% 0.213 349.7)
-
Step 600
600
#CB0287
oklch(55.6% 0.232 349.5)
-
Step 700
700
#AC0071
oklch(49.1% 0.205 349.8)
-
Step 800
800
#8E005D
oklch(42.7% 0.178 349.6)
-
Step 900
900
#72144C
oklch(37.7% 0.138 349.6)
-
Step 950
950
#430F2D
oklch(27% 0.087 349)
#EF74B4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8291B6 | 0.180 |
| Deuteranopia (no green cones) | #A2A6B1 | 0.164 |
| Tritanopia (no blue cones) | #FE708C | 0.062 |
| Achromatopsia (no color) | #9E9E9E | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF74B4
#EF74B4
oklch(72.1% 0.167 349.6)
- #00C196
#00C196
oklch(72.1% 0.144 169.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF74B4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.030
- Bubble Gum Pink #FF69AF ΔE 0.032
- Hot Pink #FF69B4 ΔE 0.032
- Medium Pink #F36196 ΔE 0.048
- Carnation Pink #FF7FA7 ΔE 0.048
- Bubblegum Pink #FE83CC ΔE 0.050
- Rosy Pink #F6688E ΔE 0.053
- Pale Magenta #D767AD ΔE 0.055
Use #EF74B4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.