#EF74B3
Closest named color: Bubblegum (#FF6CB5). oklch(72% 0.166 350.1), rgb(239, 116, 179).
Aa
Black text reads best on this color (7.81:1).
About this color
#EF74B3 is a medium-light, vivid pink. In OKLCH its lightness is 72%, its chroma 0.166 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.030 away. Black text reads best on it, at 7.81:1.
| Hue family | Pinks |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.81:1 |
| White text | 2.68:1 |
Values
| HEX | #EF74B3 |
| RGB | rgb(239, 116, 179) |
| HSL | hsl(329, 79%, 70%) |
| OKLCH | oklch(72% 0.166 350.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF74B3 | 2.68:1 | Fails | Lc -56.8 | Large or bold text, headings |
| Black text on #EF74B3 | 7.81:1 | AAA | Lc 52.4 | Large or bold text, headings |
| #EF74B3 text on white | 2.68:1 | Fails | Lc 51.7 | Large or bold text, headings |
| #EF74B3 text on black | 7.81:1 | AAA | Lc -50.2 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F8CADE
oklch(88.5% 0.058 350.4)
-
Step 300
300
#F4A5CA
oklch(80.9% 0.104 350)
-
Step 400
400 (this color)
#EF74B3
oklch(72% 0.166 350.1)
-
Step 500
500
#E0409B
oklch(63.1% 0.213 350.1)
-
Step 600
600
#CB0386
oklch(55.6% 0.231 349.9)
-
Step 700
700
#AC0070
oklch(49.1% 0.205 350.2)
-
Step 800
800
#8E015C
oklch(42.7% 0.177 350.1)
-
Step 900
900
#72144C
oklch(37.7% 0.138 349.6)
-
Step 950
950
#430F2C
oklch(26.9% 0.087 350.1)
#EF74B3 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8290B5 | 0.180 |
| Deuteranopia (no green cones) | #A3A6B0 | 0.164 |
| Tritanopia (no blue cones) | #FE708C | 0.060 |
| Achromatopsia (no color) | #9E9E9E | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF74B3
#EF74B3
oklch(72% 0.166 350.1)
- #00C197
#00C197
oklch(72.1% 0.143 169.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF74B3, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.030
- Bubble Gum Pink #FF69AF ΔE 0.032
- Hot Pink #FF69B4 ΔE 0.033
- Medium Pink #F36196 ΔE 0.047
- Carnation Pink #FF7FA7 ΔE 0.047
- Bubblegum Pink #FE83CC ΔE 0.051
- Rosy Pink #F6688E ΔE 0.052
- Pinky #FC86AA ΔE 0.054
Use #EF74B3 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.