#EF74B0
Closest named color: Bubblegum (#FF6CB5). oklch(71.9% 0.164 351.5), rgb(239, 116, 176).
Aa
Black text reads best on this color (7.79:1).
About this color
#EF74B0 is a medium-light, vivid pink. In OKLCH its lightness is 72%, its chroma 0.164 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.032 away. Black text reads best on it, at 7.79:1.
| Hue family | Pinks |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.164) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.79:1 |
| White text | 2.69:1 |
Values
| HEX | #EF74B0 |
| RGB | rgb(239, 116, 176) |
| HSL | hsl(331, 79%, 70%) |
| OKLCH | oklch(71.9% 0.164 351.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF74B0 | 2.69:1 | Fails | Lc -57.0 | Large or bold text, headings |
| Black text on #EF74B0 | 7.79:1 | AAA | Lc 52.2 | Large or bold text, headings |
| #EF74B0 text on white | 2.69:1 | Fails | Lc 51.8 | Large or bold text, headings |
| #EF74B0 text on black | 7.79:1 | AAA | Lc -50.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F8CADD
oklch(88.4% 0.057 351.6)
-
Step 300
300
#F4A5C8
oklch(80.9% 0.103 351.5)
-
Step 400
400 (this color)
#EF74B0
oklch(71.9% 0.164 351.5)
-
Step 500
500
#E04198
oklch(63% 0.21 351.3)
-
Step 600
600
#CB0682
oklch(55.5% 0.228 351.4)
-
Step 700
700
#AD006E
oklch(49.2% 0.204 351.3)
-
Step 800
800
#8E025A
oklch(42.6% 0.176 351.2)
-
Step 900
900
#73144A
oklch(37.8% 0.138 351.4)
-
Step 950
950
#440F2B
oklch(27.1% 0.087 352)
#EF74B0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8390B2 | 0.178 |
| Deuteranopia (no green cones) | #A3A6AD | 0.164 |
| Tritanopia (no blue cones) | #FE6F8B | 0.057 |
| Achromatopsia (no color) | #9E9E9E | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF74B0
#EF74B0
oklch(71.9% 0.164 351.5)
- #00C099
#00C099
oklch(71.9% 0.14 171.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF74B0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.032
- Bubble Gum Pink #FF69AF ΔE 0.032
- Hot Pink #FF69B4 ΔE 0.034
- Medium Pink #F36196 ΔE 0.044
- Carnation Pink #FF7FA7 ΔE 0.045
- Rosy Pink #F6688E ΔE 0.048
- Pinky #FC86AA ΔE 0.052
- Bubblegum Pink #FE83CC ΔE 0.053
Use #EF74B0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.