#EF74AA
Closest named color: Bubble Gum Pink (#FF69AF). oklch(71.7% 0.162 354.3), rgb(239, 116, 170).
Aa
Black text reads best on this color (7.74:1).
About this color
#EF74AA is a medium-light, vivid pink. In OKLCH its lightness is 72%, its chroma 0.162 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Bubble Gum Pink (#FF69AF), ΔE 0.034 away. Black text reads best on it, at 7.74:1.
| Hue family | Pinks |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.162) |
| Temperature | warm |
| Nearest name | Bubble Gum Pink (#FF69AF) |
| Black text | 7.74:1 |
| White text | 2.71:1 |
Values
| HEX | #EF74AA |
| RGB | rgb(239, 116, 170) |
| HSL | hsl(334, 79%, 70%) |
| OKLCH | oklch(71.7% 0.162 354.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF74AA | 2.71:1 | Fails | Lc -57.2 | Large or bold text, headings |
| Black text on #EF74AA | 7.74:1 | AAA | Lc 52.0 | Large or bold text, headings |
| #EF74AA text on white | 2.71:1 | Fails | Lc 52.0 | Large or bold text, headings |
| #EF74AA text on black | 7.74:1 | AAA | Lc -49.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CADB
oklch(88.4% 0.056 354.2)
-
Step 300
300
#F5A5C5
oklch(80.9% 0.102 354)
-
Step 400
400 (this color)
#EF74AA
oklch(71.7% 0.162 354.3)
-
Step 500
500
#E14291
oklch(63% 0.207 354.3)
-
Step 600
600
#CC0B7B
oklch(55.5% 0.224 354.4)
-
Step 700
700
#AE0068
oklch(49.1% 0.202 354.2)
-
Step 800
800
#8F0455
oklch(42.7% 0.173 354.2)
-
Step 900
900
#731546
oklch(37.7% 0.135 354.2)
-
Step 950
950
#440F29
oklch(27% 0.086 354.3)
#EF74AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #858FAC | 0.176 |
| Deuteranopia (no green cones) | #A5A5A7 | 0.161 |
| Tritanopia (no blue cones) | #FF6D88 | 0.053 |
| Achromatopsia (no color) | #9D9D9D | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF74AA
#EF74AA
oklch(71.7% 0.162 354.3)
- #00BF9E
#00BF9E
oklch(71.8% 0.136 174.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF74AA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubble Gum Pink #FF69AF ΔE 0.034
- Bubblegum #FF6CB5 ΔE 0.036
- Hot Pink #FF69B4 ΔE 0.038
- Medium Pink #F36196 ΔE 0.039
- Rosy Pink #F6688E ΔE 0.041
- Carnation Pink #FF7FA7 ΔE 0.041
- Pale Violet Red #DB7093 ΔE 0.049
- Pinky #FC86AA ΔE 0.049
Use #EF74AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.