#EF73B0
Closest named color: Bubblegum (#FF6CB5). oklch(71.8% 0.166 351.3), rgb(239, 115, 176).
Aa
Black text reads best on this color (7.74:1).
About this color
#EF73B0 is a medium-light, vivid pink. In OKLCH its lightness is 72%, its chroma 0.166 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.031 away. Black text reads best on it, at 7.74:1.
| Hue family | Pinks |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.74:1 |
| White text | 2.70:1 |
Values
| HEX | #EF73B0 |
| RGB | rgb(239, 115, 176) |
| HSL | hsl(330, 79%, 69%) |
| OKLCH | oklch(71.8% 0.166 351.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF73B0 | 2.70:1 | Fails | Lc -57.2 | Large or bold text, headings |
| Black text on #EF73B0 | 7.74:1 | AAA | Lc 52.0 | Large or bold text, headings |
| #EF73B0 text on white | 2.70:1 | Fails | Lc 52.0 | Large or bold text, headings |
| #EF73B0 text on black | 7.74:1 | AAA | Lc -49.9 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F8CADD
oklch(88.4% 0.057 351.6)
-
Step 300
300
#F5A5C8
oklch(81% 0.104 351.8)
-
Step 400
400 (this color)
#EF73B0
oklch(71.8% 0.166 351.3)
-
Step 500
500
#E14098
oklch(63.1% 0.212 351.4)
-
Step 600
600
#CC0183
oklch(55.6% 0.231 351.2)
-
Step 700
700
#AD006E
oklch(49.2% 0.204 351.3)
-
Step 800
800
#8F005A
oklch(42.7% 0.177 351.4)
-
Step 900
900
#73134A
oklch(37.7% 0.139 351.3)
-
Step 950
950
#440E2B
oklch(27% 0.088 351.7)
#EF73B0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #828FB2 | 0.180 |
| Deuteranopia (no green cones) | #A3A5AD | 0.164 |
| Tritanopia (no blue cones) | #FE6E8A | 0.058 |
| Achromatopsia (no color) | #9D9D9D | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF73B0
#EF73B0
oklch(71.8% 0.166 351.3)
- #00C099
#00C099
oklch(71.9% 0.14 171.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF73B0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.031
- Bubble Gum Pink #FF69AF ΔE 0.031
- Hot Pink #FF69B4 ΔE 0.033
- Medium Pink #F36196 ΔE 0.043
- Carnation Pink #FF7FA7 ΔE 0.046
- Rosy Pink #F6688E ΔE 0.048
- Pale Magenta #D767AD ΔE 0.054
- Pinky #FC86AA ΔE 0.054
Use #EF73B0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.