#EF70B3
Closest named color: Bubblegum (#FF6CB5). oklch(71.5% 0.172 349.5), rgb(239, 112, 179).
Aa
Black text reads best on this color (7.63:1).
About this color
#EF70B3 is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.172 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.028 away. Black text reads best on it, at 7.63:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.63:1 |
| White text | 2.74:1 |
Values
| HEX | #EF70B3 |
| RGB | rgb(239, 112, 179) |
| HSL | hsl(328, 80%, 69%) |
| OKLCH | oklch(71.5% 0.172 349.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF70B3 | 2.74:1 | Fails | Lc -57.8 | Large or bold text, headings |
| Black text on #EF70B3 | 7.63:1 | AAA | Lc 51.4 | Large or bold text, headings |
| #EF70B3 text on white | 2.74:1 | Fails | Lc 52.6 | Large or bold text, headings |
| #EF70B3 text on black | 7.63:1 | AAA | Lc -49.3 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9CADF
oklch(88.6% 0.059 349.7)
-
Step 300
300
#F5A4CB
oklch(80.9% 0.107 349.4)
-
Step 400
400 (this color)
#EF70B3
oklch(71.5% 0.172 349.5)
-
Step 500
500
#E23C9D
oklch(63.1% 0.219 349.5)
-
Step 600
600
#CB0087
oklch(55.6% 0.232 349.5)
-
Step 700
700
#AC0072
oklch(49.1% 0.205 349.4)
-
Step 800
800
#8E005D
oklch(42.7% 0.178 349.6)
-
Step 900
900
#74104D
oklch(37.8% 0.144 349.5)
-
Step 950
950
#440D2D
oklch(26.9% 0.091 349.2)
#EF70B3 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7E8EB5 | 0.187 |
| Deuteranopia (no green cones) | #A0A4B0 | 0.170 |
| Tritanopia (no blue cones) | #FE6C8A | 0.063 |
| Achromatopsia (no color) | #9C9C9C | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF70B3
#EF70B3
oklch(71.5% 0.172 349.5)
- #00BF94
#00BF94
oklch(71.5% 0.143 169.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF70B3, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.028
- Bubble Gum Pink #FF69AF ΔE 0.029
- Hot Pink #FF69B4 ΔE 0.029
- Medium Pink #F36196 ΔE 0.043
- Pale Magenta #D767AD ΔE 0.050
- Rosy Pink #F6688E ΔE 0.052
- Carnation Pink #FF7FA7 ΔE 0.054
- Bubblegum Pink #FE83CC ΔE 0.056
Use #EF70B3 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.