#EF394D
Closest named color: Imperial Red (#E63946). oklch(62.9% 0.216 20.6), rgb(239, 57, 77).
Aa
Black text reads best on this color (5.36:1).
About this color
#EF394D is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.216 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.019 away. Black text reads best on it, at 5.36:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.216) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.36:1 |
| White text | 3.91:1 |
Values
| HEX | #EF394D |
| RGB | rgb(239, 57, 77) |
| HSL | hsl(353, 85%, 58%) |
| OKLCH | oklch(62.9% 0.216 20.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF394D | 3.91:1 | AA large text | Lc -70.5 | Content text, not long reading |
| Black text on #EF394D | 5.36:1 | AA | Lc 39.1 | Non-text elements, placeholder text |
| #EF394D text on white | 3.91:1 | AA large text | Lc 65.0 | Content text, not long reading |
| #EF394D text on black | 5.36:1 | AA | Lc -36.7 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FEE2E1
oklch(93.5% 0.031 20.2)
-
Step 200
200
#FECAC9
oklch(88.4% 0.059 19.6)
-
Step 300
300
#FEA5A4
oklch(81% 0.106 20.3)
-
Step 400
400
#F86E72
oklch(70.7% 0.17 20.7)
-
Step 500
500 (this color)
#EF394D
oklch(62.9% 0.216 20.6)
-
Step 600
600
#D70035
oklch(55.6% 0.223 20.7)
-
Step 700
700
#B6002C
oklch(49.1% 0.197 20.5)
-
Step 800
800
#970022
oklch(42.8% 0.172 20.8)
-
Step 900
900
#7B0E1F
oklch(37.6% 0.14 20.4)
-
Step 950
950
#490D13
oklch(27.1% 0.089 20.3)
#EF394D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6F684C | 0.238 |
| Deuteranopia (no green cones) | #9D8F47 | 0.218 |
| Tritanopia (no blue cones) | #FF0042 | 0.038 |
| Achromatopsia (no color) | #818181 | 0.218 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF394D
#EF394D
oklch(62.9% 0.216 20.6)
- #009CA3
#009CA3
oklch(63% 0.107 200.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF394D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.019
- Red Pantone #EF233C ΔE 0.024
- Strawberry #FB2943 ΔE 0.024
- Pinky Red #FC2647 ΔE 0.026
- Red Pink #FA2A55 ΔE 0.026
- Pink Red #F5054F ΔE 0.036
- Watermelon #FD4659 ΔE 0.036
- Neon Red #FF073A ΔE 0.038
Use #EF394D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.