#EF3669
Closest named color: Paradise Pink (#EF476F). oklch(63.2% 0.219 10.7), rgb(239, 54, 105).
Aa
Black text reads best on this color (5.40:1).
About this color
#EF3669 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.219 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.022 away. Black text reads best on it, at 5.40:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.219) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.40:1 |
| White text | 3.88:1 |
Values
| HEX | #EF3669 |
| RGB | rgb(239, 54, 105) |
| HSL | hsl(343, 85%, 57%) |
| OKLCH | oklch(63.2% 0.219 10.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF3669 | 3.88:1 | AA large text | Lc -70.2 | Content text, not long reading |
| Black text on #EF3669 | 5.40:1 | AA | Lc 39.3 | Non-text elements, placeholder text |
| #EF3669 text on white | 3.88:1 | AA large text | Lc 64.7 | Content text, not long reading |
| #EF3669 text on black | 5.40:1 | AA | Lc -36.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FEE2E5
oklch(93.6% 0.031 10.3)
-
Step 200
200
#FECAD0
oklch(88.6% 0.059 10.6)
-
Step 300
300
#FDA3B0
oklch(80.8% 0.108 10.3)
-
Step 400
400
#F76C86
oklch(70.7% 0.171 11)
-
Step 500
500 (this color)
#EF3669
oklch(63.2% 0.219 10.7)
-
Step 600
600
#D40053
oklch(55.6% 0.222 10.7)
-
Step 700
700
#B40045
oklch(49.2% 0.197 10.8)
-
Step 800
800
#950038
oklch(42.8% 0.171 10.6)
-
Step 900
900
#7B0A2F
oklch(37.8% 0.143 10.6)
-
Step 950
950
#480B1B
oklch(26.9% 0.091 10.9)
#EF3669 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #69696A | 0.246 |
| Deuteranopia (no green cones) | #998F64 | 0.224 |
| Tritanopia (no blue cones) | #FF004C | 0.046 |
| Achromatopsia (no color) | #818181 | 0.221 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF3669
#EF3669
oklch(63.2% 0.219 10.7)
- #009E99
#009E99
oklch(63.1% 0.109 190.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF3669, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.022
- Red Pink #FA2A55 ΔE 0.031
- Pink Red #F5054F ΔE 0.038
- Rose #FF006E ΔE 0.040
- Pinky Red #FC2647 ΔE 0.046
- Neon Pink #F72585 ΔE 0.048
- Watermelon #FD4659 ΔE 0.048
- Imperial Red #E63946 ΔE 0.049
Use #EF3669 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.