#EF344A
Closest named color: Imperial Red (#E63946). oklch(62.5% 0.22 20.8), rgb(239, 52, 74).
Aa
Black text reads best on this color (5.26:1).
About this color
#EF344A is a medium-light, vivid red. In OKLCH its lightness is 62%, its chroma 0.220 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.018 away. Black text reads best on it, at 5.26:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.220) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.26:1 |
| White text | 3.99:1 |
Values
| HEX | #EF344A |
| RGB | rgb(239, 52, 74) |
| HSL | hsl(353, 85%, 57%) |
| OKLCH | oklch(62.5% 0.22 20.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EF344A | 3.99:1 | AA large text | Lc -71.1 | Content text, not long reading |
| Black text on #EF344A | 5.26:1 | AA | Lc 38.5 | Non-text elements, placeholder text |
| #EF344A text on white | 3.99:1 | AA large text | Lc 65.6 | Content text, not long reading |
| #EF344A text on black | 5.26:1 | AA | Lc -36.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FEE2E1
oklch(93.5% 0.031 20.2)
-
Step 200
200
#FFCAC8
oklch(88.5% 0.061 20.9)
-
Step 300
300
#FFA4A3
oklch(80.9% 0.108 20.4)
-
Step 400
400
#F96D71
oklch(70.7% 0.172 20.8)
-
Step 500
500 (this color)
#EF344A
oklch(62.5% 0.22 20.8)
-
Step 600
600
#D70035
oklch(55.6% 0.223 20.7)
-
Step 700
700
#B6002B
oklch(49.1% 0.197 20.8)
-
Step 800
800
#970022
oklch(42.8% 0.172 20.8)
-
Step 900
900
#7C0B1E
oklch(37.7% 0.143 20.6)
-
Step 950
950
#490C12
oklch(26.9% 0.09 20.7)
#EF344A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6D6649 | 0.243 |
| Deuteranopia (no green cones) | #9C8D44 | 0.220 |
| Tritanopia (no blue cones) | #FF003E | 0.035 |
| Achromatopsia (no color) | #7F7F7F | 0.222 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EF344A
#EF344A
oklch(62.5% 0.22 20.8)
- #009AA1
#009AA1
oklch(62.4% 0.106 200.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EF344A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.018
- Red Pantone #EF233C ΔE 0.018
- Strawberry #FB2943 ΔE 0.023
- Pinky Red #FC2647 ΔE 0.024
- Red Pink #FA2A55 ΔE 0.026
- Pink Red #F5054F ΔE 0.032
- Neon Red #FF073A ΔE 0.035
- Cherry Red #F7022A ΔE 0.035
Use #EF344A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.