#ED4AFF
Closest named color: Heliotrope (#D94FF5). oklch(70.6% 0.276 323.6), rgb(237, 74, 255).
Aa
Black text reads best on this color (7.02:1).
About this color
#ED4AFF is a medium-light, vivid purple. In OKLCH its lightness is 71%, its chroma 0.276 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Heliotrope (#D94FF5), ΔE 0.038 away. Black text reads best on it, at 7.02:1.
| Hue family | Purples |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.276) |
| Temperature | in between |
| Nearest name | Heliotrope (#D94FF5) |
| Black text | 7.02:1 |
| White text | 2.98:1 |
Values
| HEX | #ED4AFF |
| RGB | rgb(237, 74, 255) |
| HSL | hsl(294, 100%, 65%) |
| OKLCH | oklch(70.6% 0.276 323.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #ED4AFF | 2.98:1 | Fails | Lc -60.6 | Content text, not long reading |
| Black text on #ED4AFF | 7.02:1 | AAA | Lc 48.7 | Large or bold text, headings |
| #ED4AFF text on white | 2.98:1 | Fails | Lc 55.3 | Large or bold text, headings |
| #ED4AFF text on black | 7.02:1 | AAA | Lc -46.5 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF1FF
oklch(97.2% 0.023 323.6)
-
Step 100
100
#FBDFFD
oklch(93.5% 0.05 323.9)
-
Step 200
200
#F9C4FE
oklch(88.5% 0.096 323.5)
-
Step 300
300
#F598FF
oklch(80.9% 0.17 323.5)
-
Step 400
400 (this color)
#ED4AFF
oklch(70.6% 0.276 323.6)
-
Step 500
500
#D800EC
oklch(63.2% 0.298 323.6)
-
Step 600
600
#B600C7
oklch(55.6% 0.262 323.6)
-
Step 700
700
#9A00A8
oklch(49.1% 0.231 323.8)
-
Step 800
800
#7F008B
oklch(42.7% 0.201 323.7)
-
Step 900
900
#6B0075
oklch(37.7% 0.178 323.8)
-
Step 950
950
#410048
oklch(26.9% 0.127 323.5)
#ED4AFF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0089FF | 0.288 |
| Deuteranopia (no green cones) | #699CFB | 0.244 |
| Tritanopia (no blue cones) | #F16AA1 | 0.162 |
| Achromatopsia (no color) | #959595 | 0.278 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #ED4AFF
#ED4AFF
oklch(70.6% 0.276 323.6)
- #00C222
#00C222
oklch(70.6% 0.232 143.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #ED4AFF, closest first.
No curated palette has a color within ΔE 0.04 of #ED4AFF.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Heliotrope #D94FF5 ΔE 0.038
- Violet Pink #FB5FFC ΔE 0.045
- Light Magenta #FA5FF7 ΔE 0.047
- Pink Purple #EF1DE7 ΔE 0.053
- Magenta #FF00FF ΔE 0.053
- Bright Magenta #FF08E8 ΔE 0.061
- Bright Lilac #C95EFB ΔE 0.068
- Candy Pink #FF63E9 ΔE 0.069
Use #ED4AFF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.