#ED404D
Closest named color: Imperial Red (#E63946). oklch(63.1% 0.208 21.7), rgb(237, 64, 77).
Aa
Black text reads best on this color (5.44:1).
About this color
#ED404D is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.208 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.019 away. Black text reads best on it, at 5.44:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.208) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.44:1 |
| White text | 3.85:1 |
Values
| HEX | #ED404D |
| RGB | rgb(237, 64, 77) |
| HSL | hsl(355, 83%, 59%) |
| OKLCH | oklch(63.1% 0.208 21.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #ED404D | 3.85:1 | AA large text | Lc -70.2 | Content text, not long reading |
| Black text on #ED404D | 5.44:1 | AA | Lc 39.4 | Non-text elements, placeholder text |
| #ED404D text on white | 3.85:1 | AA large text | Lc 64.7 | Content text, not long reading |
| #ED404D text on black | 5.44:1 | AA | Lc -37.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FDE3E1
oklch(93.6% 0.029 23)
-
Step 200
200
#FDCBC9
oklch(88.5% 0.057 21)
-
Step 300
300
#FCA6A3
oklch(80.9% 0.102 21.8)
-
Step 400
400
#F57172
oklch(70.7% 0.163 21.7)
-
Step 500
500 (this color)
#ED404D
oklch(63.1% 0.208 21.7)
-
Step 600
600
#D70031
oklch(55.5% 0.224 21.8)
-
Step 700
700
#B60028
oklch(49% 0.197 21.7)
-
Step 800
800
#97001F
oklch(42.7% 0.172 21.9)
-
Step 900
900
#7A131E
oklch(37.8% 0.136 21.9)
-
Step 950
950
#480F12
oklch(27.1% 0.086 22.3)
#ED404D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #726A4C | 0.227 |
| Deuteranopia (no green cones) | #9D8F48 | 0.208 |
| Tritanopia (no blue cones) | #FF0046 | 0.046 |
| Achromatopsia (no color) | #828282 | 0.210 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #ED404D
#ED404D
oklch(63.1% 0.208 21.7)
- #009CA5
#009CA5
oklch(63.1% 0.107 202)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #ED404D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.019
- Red Pantone #EF233C ΔE 0.030
- Strawberry #FB2943 ΔE 0.030
- Pinky Red #FC2647 ΔE 0.033
- Red Pink #FA2A55 ΔE 0.034
- Watermelon #FD4659 ΔE 0.036
- Light Red #FF474C ΔE 0.039
- Paradise Pink #EF476F ΔE 0.042
Use #ED404D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.