#ED396D
Closest named color: Paradise Pink (#EF476F). oklch(63.2% 0.216 9.4), rgb(237, 57, 109).
Aa
Black text reads best on this color (5.40:1).
About this color
#ED396D is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.216 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.020 away. Black text reads best on it, at 5.40:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.216) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.40:1 |
| White text | 3.88:1 |
Values
| HEX | #ED396D |
| RGB | rgb(237, 57, 109) |
| HSL | hsl(343, 83%, 58%) |
| OKLCH | oklch(63.2% 0.216 9.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #ED396D | 3.88:1 | AA large text | Lc -70.3 | Content text, not long reading |
| Black text on #ED396D | 5.40:1 | AA | Lc 39.3 | Non-text elements, placeholder text |
| #ED396D text on white | 3.88:1 | AA large text | Lc 64.8 | Content text, not long reading |
| #ED396D text on black | 5.40:1 | AA | Lc -36.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FDE2E5
oklch(93.6% 0.03 10)
-
Step 200
200
#FDCAD1
oklch(88.5% 0.059 9.1)
-
Step 300
300
#FCA4B2
oklch(80.9% 0.105 9.3)
-
Step 400
400
#F56D8A
oklch(70.7% 0.168 9.2)
-
Step 500
500 (this color)
#ED396D
oklch(63.2% 0.216 9.4)
-
Step 600
600
#D40056
oklch(55.6% 0.223 9.6)
-
Step 700
700
#B30048
oklch(49% 0.196 9.3)
-
Step 800
800
#94003A
oklch(42.6% 0.171 9.4)
-
Step 900
900
#7A0D31
oklch(37.8% 0.141 9.5)
-
Step 950
950
#480C1D
oklch(27% 0.09 9.1)
#ED396D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #696A6E | 0.241 |
| Deuteranopia (no green cones) | #978E69 | 0.219 |
| Tritanopia (no blue cones) | #FF004F | 0.050 |
| Achromatopsia (no color) | #818181 | 0.217 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #ED396D
#ED396D
oklch(63.2% 0.216 9.4)
- #009E98
#009E98
oklch(63.1% 0.109 190)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #ED396D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.020
- Red Pink #FA2A55 ΔE 0.038
- Rose #FF006E ΔE 0.042
- Pink Red #F5054F ΔE 0.043
- Neon Pink #F72585 ΔE 0.046
- Imperial Red #E63946 ΔE 0.052
- Pinky Red #FC2647 ΔE 0.052
- Watermelon #FD4659 ΔE 0.052
Use #ED396D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.