#EC77BF
Closest named color: Bubblegum (#FF6CB5). oklch(72.5% 0.166 344.2), rgb(236, 119, 191).
Aa
Black text reads best on this color (7.95:1).
About this color
#EC77BF is a medium-light, vivid pink. In OKLCH its lightness is 72%, its chroma 0.166 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.037 away. Black text reads best on it, at 7.95:1.
| Hue family | Pinks |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.95:1 |
| White text | 2.63:1 |
Values
| HEX | #EC77BF |
| RGB | rgb(236, 119, 191) |
| HSL | hsl(323, 75%, 70%) |
| OKLCH | oklch(72.5% 0.166 344.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EC77BF | 2.63:1 | Fails | Lc -56.1 | Large or bold text, headings |
| Black text on #EC77BF | 7.95:1 | AAA | Lc 53.1 | Large or bold text, headings |
| #EC77BF text on white | 2.63:1 | Fails | Lc 51.0 | Large or bold text, headings |
| #EC77BF text on black | 7.95:1 | AAA | Lc -50.9 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#F9E2EF
oklch(93.5% 0.03 342.6)
-
Step 200
200
#F6CBE2
oklch(88.6% 0.057 344.9)
-
Step 300
300
#F1A6D1
oklch(81% 0.103 344.3)
-
Step 400
400 (this color)
#EC77BF
oklch(72.5% 0.166 344.2)
-
Step 500
500
#DB44A8
oklch(63.2% 0.212 344.2)
-
Step 600
600
#C61193
oklch(55.6% 0.23 344.2)
-
Step 700
700
#A9007C
oklch(49.1% 0.209 344.4)
-
Step 800
800
#8A0866
oklch(42.7% 0.177 343.9)
-
Step 900
900
#6F1653
oklch(37.6% 0.138 343.9)
-
Step 950
950
#421031
oklch(27.1% 0.087 344)
#EC77BF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8093C1 | 0.176 |
| Deuteranopia (no green cones) | #9FA6BC | 0.159 |
| Tritanopia (no blue cones) | #F97793 | 0.069 |
| Achromatopsia (no color) | #9F9F9F | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EC77BF
#EC77BF
oklch(72.5% 0.166 344.2)
- #00C38C
#00C38C
oklch(72.4% 0.154 164.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EC77BF, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.037
- Hot Pink #FF69B4 ΔE 0.040
- Bubble Gum Pink #FF69AF ΔE 0.042
- Bubblegum Pink #FE83CC ΔE 0.045
- Lavender Pink #DD85D7 ΔE 0.045
- Orchid #DA70D6 ΔE 0.054
- Pale Magenta #D767AD ΔE 0.056
- Carnation Pink #FF7FA7 ΔE 0.058
Use #EC77BF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.