#EB444D
Closest named color: Imperial Red (#E63946). oklch(63.1% 0.203 22.4), rgb(235, 68, 77).
Aa
Black text reads best on this color (5.46:1).
About this color
#EB444D is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.203 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.020 away. Black text reads best on it, at 5.46:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.203) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.46:1 |
| White text | 3.84:1 |
Values
| HEX | #EB444D |
| RGB | rgb(235, 68, 77) |
| HSL | hsl(357, 81%, 59%) |
| OKLCH | oklch(63.1% 0.203 22.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EB444D | 3.84:1 | AA large text | Lc -70.1 | Content text, not long reading |
| Black text on #EB444D | 5.46:1 | AA | Lc 39.5 | Non-text elements, placeholder text |
| #EB444D text on white | 3.84:1 | AA large text | Lc 64.6 | Content text, not long reading |
| #EB444D text on black | 5.46:1 | AA | Lc -37.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E1
oklch(93.6% 0.029 23)
-
Step 200
200
#FCCCC9
oklch(88.6% 0.055 22.4)
-
Step 300
300
#FAA7A3
oklch(80.8% 0.099 22.5)
-
Step 400
400
#F37372
oklch(70.7% 0.158 22.4)
-
Step 500
500 (this color)
#EB444D
oklch(63.1% 0.203 22.4)
-
Step 600
600
#D60A30
oklch(55.6% 0.221 22.4)
-
Step 700
700
#B60026
oklch(49% 0.198 22.3)
-
Step 800
800
#96041E
oklch(42.7% 0.17 22.5)
-
Step 900
900
#79161E
oklch(37.8% 0.133 22.6)
-
Step 950
950
#471012
oklch(27% 0.084 22.8)
#EB444D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #736B4C | 0.221 |
| Deuteranopia (no green cones) | #9D8F48 | 0.202 |
| Tritanopia (no blue cones) | #FF0049 | 0.053 |
| Achromatopsia (no color) | #828282 | 0.205 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EB444D
#EB444D
oklch(63.1% 0.203 22.4)
- #009CA6
#009CA6
oklch(63.1% 0.107 202.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EB444D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.020
- Red Pantone #EF233C ΔE 0.034
- Strawberry #FB2943 ΔE 0.035
- Watermelon #FD4659 ΔE 0.038
- Pastel Red #DB5856 ΔE 0.038
- Pinky Red #FC2647 ΔE 0.038
- Pale Red #D9544D ΔE 0.038
- Red Pink #FA2A55 ΔE 0.039
Use #EB444D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.