#EB4448
Closest named color: Imperial Red (#E63946). oklch(63.1% 0.203 24), rgb(235, 68, 72).
Aa
Black text reads best on this color (5.45:1).
About this color
#EB4448 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.203 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.020 away. Black text reads best on it, at 5.45:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.203) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.45:1 |
| White text | 3.85:1 |
Values
| HEX | #EB4448 |
| RGB | rgb(235, 68, 72) |
| HSL | hsl(359, 81%, 59%) |
| OKLCH | oklch(63.1% 0.203 24) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #EB4448 | 3.85:1 | AA large text | Lc -70.2 | Content text, not long reading |
| Black text on #EB4448 | 5.45:1 | AA | Lc 39.4 | Non-text elements, placeholder text |
| #EB4448 text on white | 3.85:1 | AA large text | Lc 64.7 | Content text, not long reading |
| #EB4448 text on black | 5.45:1 | AA | Lc -37.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E1
oklch(93.6% 0.029 23)
-
Step 200
200
#FCCCC7
oklch(88.6% 0.055 25.2)
-
Step 300
300
#FBA7A1
oklch(80.9% 0.1 24)
-
Step 400
400
#F4736F
oklch(70.7% 0.16 23.8)
-
Step 500
500 (this color)
#EB4448
oklch(63.1% 0.203 24)
-
Step 600
600
#D70B2A
oklch(55.7% 0.222 24)
-
Step 700
700
#B70020
oklch(49.1% 0.199 24)
-
Step 800
800
#96041A
oklch(42.6% 0.17 23.9)
-
Step 900
900
#79161B
oklch(37.8% 0.133 24.1)
-
Step 950
950
#471011
oklch(27% 0.084 23.8)
#EB4448 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #746B47 | 0.220 |
| Deuteranopia (no green cones) | #9E8F43 | 0.201 |
| Tritanopia (no blue cones) | #FF0047 | 0.054 |
| Achromatopsia (no color) | #828282 | 0.205 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #EB4448
#EB4448
oklch(63.1% 0.203 24)
- #009CA7
#009CA7
oklch(63.1% 0.108 203.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #EB4448, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.020
- Red Pantone #EF233C ΔE 0.034
- Strawberry #FB2943 ΔE 0.036
- Pale Red #D9544D ΔE 0.037
- Pastel Red #DB5856 ΔE 0.038
- Pinky Red #FC2647 ΔE 0.039
- Light Red #FF474C ΔE 0.040
- Watermelon #FD4659 ΔE 0.040
Use #EB4448 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.