#E990CB
Closest named color: Plum (#DDA0DD). oklch(76.3% 0.13 340.6), rgb(233, 144, 203).
Aa
Black text reads best on this color (9.31:1).
About this color
#E990CB is a medium-light, moderately saturated pink. In OKLCH its lightness is 76%, its chroma 0.130 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.042 away. Black text reads best on it, at 9.31:1.
| Hue family | Pinks |
| Lightness | medium-light (76%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.31:1 |
| White text | 2.25:1 |
Values
| HEX | #E990CB |
| RGB | rgb(233, 144, 203) |
| HSL | hsl(320, 67%, 74%) |
| OKLCH | oklch(76.3% 0.13 340.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E990CB | 2.25:1 | Fails | Lc -49.0 | Large or bold text, headings |
| Black text on #E990CB | 9.31:1 | AAA | Lc 59.8 | Large or bold text, headings |
| #E990CB text on white | 2.25:1 | Fails | Lc 44.2 | Non-text elements, placeholder text |
| #E990CB text on black | 9.31:1 | AAA | Lc -57.9 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FEF1F9
oklch(97.1% 0.017 339.9)
-
Step 100
100
#FCE1F2
oklch(93.7% 0.037 339.7)
-
Step 200
200
#FBC7E8
oklch(88.5% 0.072 340.3)
-
Step 300
300 (this color)
#E990CB
oklch(76.3% 0.13 340.6)
-
Step 400
400
#F161C7
oklch(70.7% 0.208 340.7)
-
Step 500
500
#E716B8
oklch(63% 0.265 340.7)
-
Step 600
600
#C5009D
oklch(55.5% 0.241 340.4)
-
Step 700
700
#A70084
oklch(49.1% 0.213 340.6)
-
Step 800
800
#8A006D
oklch(42.7% 0.185 340.4)
-
Step 900
900
#74005B
oklch(37.7% 0.163 340.6)
-
Step 950
950
#460436
oklch(27% 0.11 340.7)
#E990CB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #94A4CD | 0.133 |
| Deuteranopia (no green cones) | #AAB2C9 | 0.122 |
| Tritanopia (no blue cones) | #F391A5 | 0.058 |
| Achromatopsia (no color) | #ADADAD | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E990CB
#E990CB
oklch(76.3% 0.13 340.6)
- #5ACB96
#5ACB96
oklch(76.2% 0.13 160.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E990CB, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.042
- Lavender Pink #DD85D7 ΔE 0.043
- Bubblegum Pink #FE83CC ΔE 0.043
- Pinky #FC86AA ΔE 0.054
- Pig Pink #E78EA5 ΔE 0.054
- Rosa #FE86A4 ΔE 0.062
- Carnation Pink #FF7FA7 ΔE 0.062
- Faded Pink #DE9DAC ΔE 0.065
Use #E990CB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.