#E978B4
Closest named color: Bubblegum (#FF6CB5). oklch(71.8% 0.155 348.6), rgb(233, 120, 180).
Aa
Black text reads best on this color (7.81:1).
About this color
#E978B4 is a medium-light, vivid pink. In OKLCH its lightness is 72%, its chroma 0.155 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.042 away. Black text reads best on it, at 7.81:1.
| Hue family | Pinks |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.155) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.81:1 |
| White text | 2.68:1 |
Values
| HEX | #E978B4 |
| RGB | rgb(233, 120, 180) |
| HSL | hsl(328, 72%, 69%) |
| OKLCH | oklch(71.8% 0.155 348.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E978B4 | 2.68:1 | Fails | Lc -57.0 | Large or bold text, headings |
| Black text on #E978B4 | 7.81:1 | AAA | Lc 52.2 | Large or bold text, headings |
| #E978B4 text on white | 2.68:1 | Fails | Lc 51.8 | Large or bold text, headings |
| #E978B4 text on black | 7.81:1 | AAA | Lc -50.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3ED
oklch(93.6% 0.027 348.3)
-
Step 200
200
#F6CBDF
oklch(88.5% 0.055 348.6)
-
Step 300
300
#F0A7CB
oklch(80.9% 0.097 348.4)
-
Step 400
400 (this color)
#E978B4
oklch(71.8% 0.155 348.6)
-
Step 500
500
#DA499D
oklch(63.1% 0.198 348.6)
-
Step 600
600
#C52088
oklch(55.6% 0.215 348.5)
-
Step 700
700
#AA0C73
oklch(49.2% 0.2 348.7)
-
Step 800
800
#8A135E
oklch(42.8% 0.166 348.5)
-
Step 900
900
#6F1A4D
oklch(37.7% 0.13 348.3)
-
Step 950
950
#41112D
oklch(26.9% 0.082 348)
#E978B4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8392B6 | 0.167 |
| Deuteranopia (no green cones) | #A1A5B1 | 0.152 |
| Tritanopia (no blue cones) | #F7758E | 0.059 |
| Achromatopsia (no color) | #9E9E9E | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E978B4
#E978B4
oklch(71.8% 0.155 348.6)
- #00C094
#00C094
oklch(71.8% 0.144 168.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E978B4, closest first.
No curated palette has a color within ΔE 0.04 of #E978B4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.042
- Bubble Gum Pink #FF69AF ΔE 0.044
- Hot Pink #FF69B4 ΔE 0.045
- Carnation Pink #FF7FA7 ΔE 0.050
- Pale Magenta #D767AD ΔE 0.052
- Pale Violet Red #DB7093 ΔE 0.053
- Medium Pink #F36196 ΔE 0.054
- Bubblegum Pink #FE83CC ΔE 0.054
Use #E978B4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.