#E978AD
Closest named color: Bubblegum (#FF6CB5). oklch(71.6% 0.151 352.1), rgb(233, 120, 173).
Aa
Black text reads best on this color (7.75:1).
About this color
#E978AD is a medium-light, vivid pink. In OKLCH its lightness is 72%, its chroma 0.151 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.045 away. Black text reads best on it, at 7.75:1.
| Hue family | Pinks |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.151) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.75:1 |
| White text | 2.70:1 |
Values
| HEX | #E978AD |
| RGB | rgb(233, 120, 173) |
| HSL | hsl(332, 72%, 69%) |
| OKLCH | oklch(71.6% 0.151 352.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E978AD | 2.70:1 | Fails | Lc -57.3 | Large or bold text, headings |
| Black text on #E978AD | 7.75:1 | AAA | Lc 51.9 | Large or bold text, headings |
| #E978AD text on white | 2.70:1 | Fails | Lc 52.1 | Large or bold text, headings |
| #E978AD text on black | 7.75:1 | AAA | Lc -49.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F6CCDD
oklch(88.6% 0.052 351.9)
-
Step 300
300
#F1A8C7
oklch(81% 0.094 352.3)
-
Step 400
400 (this color)
#E978AD
oklch(71.6% 0.151 352.1)
-
Step 500
500
#DB4B95
oklch(63.1% 0.193 352.3)
-
Step 600
600
#C62380
oklch(55.6% 0.21 352)
-
Step 700
700
#AB106C
oklch(49.2% 0.196 352.2)
-
Step 800
800
#8B1558
oklch(42.8% 0.162 352.2)
-
Step 900
900
#701B48
oklch(37.7% 0.126 352.5)
-
Step 950
950
#42122A
oklch(27% 0.08 352.8)
#E978AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8591AF | 0.164 |
| Deuteranopia (no green cones) | #A3A5AA | 0.150 |
| Tritanopia (no blue cones) | #F7738C | 0.051 |
| Achromatopsia (no color) | #9D9D9D | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E978AD
#E978AD
oklch(71.6% 0.151 352.1)
- #00BF9A
#00BF9A
oklch(71.7% 0.139 172.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E978AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.045
- Bubble Gum Pink #FF69AF ΔE 0.045
- Pale Violet Red #DB7093 ΔE 0.046
- Carnation Pink #FF7FA7 ΔE 0.046
- Hot Pink #FF69B4 ΔE 0.048
- Medium Pink #F36196 ΔE 0.049
- Rosy Pink #F6688E ΔE 0.049
- Pinky #FC86AA ΔE 0.051
Use #E978AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.