#E974BA
Closest named color: Bubblegum (#FF6CB5). oklch(71.5% 0.165 345.2), rgb(233, 116, 186).
Aa
Black text reads best on this color (7.67:1).
About this color
#E974BA is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.165 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.040 away. Black text reads best on it, at 7.67:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.165) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.67:1 |
| White text | 2.73:1 |
Values
| HEX | #E974BA |
| RGB | rgb(233, 116, 186) |
| HSL | hsl(324, 73%, 68%) |
| OKLCH | oklch(71.5% 0.165 345.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E974BA | 2.73:1 | Fails | Lc -57.7 | Large or bold text, headings |
| Black text on #E974BA | 7.67:1 | AAA | Lc 51.5 | Large or bold text, headings |
| #E974BA text on white | 2.73:1 | Fails | Lc 52.5 | Large or bold text, headings |
| #E974BA text on black | 7.67:1 | AAA | Lc -49.4 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2EE
oklch(93.6% 0.031 346)
-
Step 200
200
#F6CBE2
oklch(88.6% 0.057 344.9)
-
Step 300
300
#F1A6D0
oklch(81% 0.103 345)
-
Step 400
400 (this color)
#E974BA
oklch(71.5% 0.165 345.2)
-
Step 500
500
#DB44A5
oklch(63.1% 0.21 345.3)
-
Step 600
600
#C61291
oklch(55.6% 0.229 345)
-
Step 700
700
#AA007A
oklch(49.1% 0.209 345.5)
-
Step 800
800
#8B0864
oklch(42.7% 0.176 345.3)
-
Step 900
900
#701652
oklch(37.7% 0.138 345)
-
Step 950
950
#421030
oklch(27.1% 0.087 345.1)
#E974BA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7E90BC | 0.175 |
| Deuteranopia (no green cones) | #9DA4B7 | 0.160 |
| Tritanopia (no blue cones) | #F6738F | 0.067 |
| Achromatopsia (no color) | #9C9C9C | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E974BA
#E974BA
oklch(71.5% 0.165 345.2)
- #00C08C
#00C08C
oklch(71.6% 0.15 165.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E974BA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.040
- Hot Pink #FF69B4 ΔE 0.041
- Bubble Gum Pink #FF69AF ΔE 0.042
- Pale Magenta #D767AD ΔE 0.047
- Lavender Pink #DD85D7 ΔE 0.051
- Orchid #DA70D6 ΔE 0.054
- Bubblegum Pink #FE83CC ΔE 0.054
- Medium Pink #F36196 ΔE 0.056
Use #E974BA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.