#E974B7
Closest named color: Bubblegum (#FF6CB5). oklch(71.4% 0.163 346.6), rgb(233, 116, 183).
Aa
Black text reads best on this color (7.64:1).
About this color
#E974B7 is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.163 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.039 away. Black text reads best on it, at 7.64:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.64:1 |
| White text | 2.74:1 |
Values
| HEX | #E974B7 |
| RGB | rgb(233, 116, 183) |
| HSL | hsl(326, 73%, 68%) |
| OKLCH | oklch(71.4% 0.163 346.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E974B7 | 2.74:1 | Fails | Lc -57.9 | Large or bold text, headings |
| Black text on #E974B7 | 7.64:1 | AAA | Lc 51.4 | Large or bold text, headings |
| #E974B7 text on white | 2.74:1 | Fails | Lc 52.6 | Large or bold text, headings |
| #E974B7 text on black | 7.64:1 | AAA | Lc -49.2 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2EE
oklch(93.6% 0.031 346)
-
Step 200
200
#F6CBE1
oklch(88.5% 0.056 346.1)
-
Step 300
300
#F1A6CE
oklch(80.9% 0.101 346.4)
-
Step 400
400 (this color)
#E974B7
oklch(71.4% 0.163 346.6)
-
Step 500
500
#DC44A2
oklch(63.1% 0.209 346.7)
-
Step 600
600
#C7148D
oklch(55.6% 0.226 346.7)
-
Step 700
700
#AA0078
oklch(49% 0.207 346.3)
-
Step 800
800
#8B0A62
oklch(42.7% 0.174 346.4)
-
Step 900
900
#701750
oklch(37.7% 0.136 346.4)
-
Step 950
950
#42102F
oklch(27% 0.086 346.2)
#E974B7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7F90B9 | 0.174 |
| Deuteranopia (no green cones) | #9EA3B4 | 0.158 |
| Tritanopia (no blue cones) | #F6728E | 0.063 |
| Achromatopsia (no color) | #9C9C9C | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E974B7
#E974B7
oklch(71.4% 0.163 346.6)
- #00BF8E
#00BF8E
oklch(71.4% 0.147 166.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E974B7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.039
- Hot Pink #FF69B4 ΔE 0.041
- Bubble Gum Pink #FF69AF ΔE 0.041
- Pale Magenta #D767AD ΔE 0.046
- Medium Pink #F36196 ΔE 0.053
- Lavender Pink #DD85D7 ΔE 0.054
- Bubblegum Pink #FE83CC ΔE 0.056
- Pale Violet Red #DB7093 ΔE 0.057
Use #E974B7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.