#E973BD
Closest named color: Bubblegum (#FF6CB5). oklch(71.5% 0.168 343.8), rgb(233, 115, 189).
Aa
Black text reads best on this color (7.65:1).
About this color
#E973BD is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.168 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.040 away. Black text reads best on it, at 7.65:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.168) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.65:1 |
| White text | 2.74:1 |
Values
| HEX | #E973BD |
| RGB | rgb(233, 115, 189) |
| HSL | hsl(322, 73%, 68%) |
| OKLCH | oklch(71.5% 0.168 343.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E973BD | 2.74:1 | Fails | Lc -57.8 | Large or bold text, headings |
| Black text on #E973BD | 7.65:1 | AAA | Lc 51.4 | Large or bold text, headings |
| #E973BD text on white | 2.74:1 | Fails | Lc 52.6 | Large or bold text, headings |
| #E973BD text on black | 7.65:1 | AAA | Lc -49.3 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2EF
oklch(93.6% 0.031 343.8)
-
Step 200
200
#F6CAE3
oklch(88.4% 0.059 343.3)
-
Step 300
300
#F1A5D2
oklch(80.9% 0.106 343.4)
-
Step 400
400 (this color)
#E973BD
oklch(71.5% 0.168 343.8)
-
Step 500
500
#DB42A9
oklch(63% 0.214 343.7)
-
Step 600
600
#C60A94
oklch(55.5% 0.233 343.8)
-
Step 700
700
#A9007E
oklch(49.1% 0.21 343.6)
-
Step 800
800
#8B0467
oklch(42.7% 0.18 343.7)
-
Step 900
900
#701554
oklch(37.8% 0.14 343.6)
-
Step 950
950
#420F31
oklch(27% 0.089 343.8)
#E973BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7C90BF | 0.178 |
| Deuteranopia (no green cones) | #9CA3BA | 0.161 |
| Tritanopia (no blue cones) | #F67390 | 0.070 |
| Achromatopsia (no color) | #9C9C9C | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E973BD
#E973BD
oklch(71.5% 0.168 343.8)
- #00C088
#00C088
oklch(71.5% 0.153 163.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E973BD, closest first.
No curated palette has a color within ΔE 0.04 of #E973BD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.040
- Hot Pink #FF69B4 ΔE 0.041
- Bubble Gum Pink #FF69AF ΔE 0.043
- Pale Magenta #D767AD ΔE 0.046
- Lavender Pink #DD85D7 ΔE 0.049
- Orchid #DA70D6 ΔE 0.049
- Bubblegum Pink #FE83CC ΔE 0.055
- Medium Pink #F36196 ΔE 0.059
Use #E973BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.