#E971BD
Closest named color: Bubblegum (#FF6CB5). oklch(71.2% 0.171 343.5), rgb(233, 113, 189).
Aa
Black text reads best on this color (7.56:1).
About this color
#E971BD is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.171 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.040 away. Black text reads best on it, at 7.56:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.56:1 |
| White text | 2.77:1 |
Values
| HEX | #E971BD |
| RGB | rgb(233, 113, 189) |
| HSL | hsl(322, 73%, 68%) |
| OKLCH | oklch(71.2% 0.171 343.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E971BD | 2.77:1 | Fails | Lc -58.3 | Large or bold text, headings |
| Black text on #E971BD | 7.56:1 | AAA | Lc 51.0 | Large or bold text, headings |
| #E971BD text on white | 2.77:1 | Fails | Lc 53.1 | Large or bold text, headings |
| #E971BD text on black | 7.56:1 | AAA | Lc -48.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2EF
oklch(93.6% 0.031 343.8)
-
Step 200
200
#F7CAE3
oklch(88.5% 0.06 343.9)
-
Step 300
300
#F2A5D2
oklch(81% 0.107 343.8)
-
Step 400
400 (this color)
#E971BD
oklch(71.2% 0.171 343.5)
-
Step 500
500
#DC40AA
oklch(63.1% 0.218 343.5)
-
Step 600
600
#C70095
oklch(55.5% 0.237 343.6)
-
Step 700
700
#A9007E
oklch(49.1% 0.21 343.6)
-
Step 800
800
#8B0068
oklch(42.6% 0.183 343.1)
-
Step 900
900
#701354
oklch(37.6% 0.143 343.5)
-
Step 950
950
#420E31
oklch(26.9% 0.091 343.7)
#E971BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7A8FC0 | 0.182 |
| Deuteranopia (no green cones) | #9AA2BA | 0.164 |
| Tritanopia (no blue cones) | #F6718F | 0.072 |
| Achromatopsia (no color) | #9B9B9B | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E971BD
#E971BD
oklch(71.2% 0.171 343.5)
- #00BF87
#00BF87
oklch(71.2% 0.153 163.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E971BD, closest first.
No curated palette has a color within ΔE 0.04 of #E971BD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.040
- Hot Pink #FF69B4 ΔE 0.041
- Bubble Gum Pink #FF69AF ΔE 0.043
- Pale Magenta #D767AD ΔE 0.044
- Orchid #DA70D6 ΔE 0.048
- Lavender Pink #DD85D7 ΔE 0.051
- Bubblegum Pink #FE83CC ΔE 0.057
- Medium Pink #F36196 ΔE 0.058
Use #E971BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.