#E970AA
Closest named color: Medium Pink (#F36196). oklch(70.4% 0.162 352), rgb(233, 112, 170).
Aa
Black text reads best on this color (7.36:1).
About this color
#E970AA is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.162 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Pink (#F36196), ΔE 0.037 away. Black text reads best on it, at 7.36:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.162) |
| Temperature | warm |
| Nearest name | Medium Pink (#F36196) |
| Black text | 7.36:1 |
| White text | 2.85:1 |
Values
| HEX | #E970AA |
| RGB | rgb(233, 112, 170) |
| HSL | hsl(331, 73%, 68%) |
| OKLCH | oklch(70.4% 0.162 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E970AA | 2.85:1 | Fails | Lc -59.4 | Large or bold text, headings |
| Black text on #E970AA | 7.36:1 | AAA | Lc 49.9 | Large or bold text, headings |
| #E970AA text on white | 2.85:1 | Fails | Lc 54.1 | Large or bold text, headings |
| #E970AA text on black | 7.36:1 | AAA | Lc -47.7 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F8CBDD
oklch(88.6% 0.056 352.3)
-
Step 300
300
#F4A5C7
oklch(80.8% 0.102 352.2)
-
Step 400
400 (this color)
#E970AA
oklch(70.4% 0.162 352)
-
Step 500
500
#E04396
oklch(63.2% 0.207 352.2)
-
Step 600
600
#CB0E81
oklch(55.7% 0.225 352)
-
Step 700
700
#AD006C
oklch(49.1% 0.203 352.2)
-
Step 800
800
#8E0659
oklch(42.7% 0.173 351.8)
-
Step 900
900
#721649
oklch(37.7% 0.134 351.9)
-
Step 950
950
#430F2B
oklch(26.9% 0.086 351.3)
#E970AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7F8CAC | 0.176 |
| Deuteranopia (no green cones) | #9FA1A7 | 0.161 |
| Tritanopia (no blue cones) | #F86B86 | 0.056 |
| Achromatopsia (no color) | #999999 | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E970AA
#E970AA
oklch(70.4% 0.162 352)
- #00BA96
#00BA96
oklch(70.3% 0.136 172.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E970AA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Pink #F36196 ΔE 0.037
- Bubble Gum Pink #FF69AF ΔE 0.040
- Pale Violet Red #DB7093 ΔE 0.042
- Pale Magenta #D767AD ΔE 0.042
- Bubblegum #FF6CB5 ΔE 0.042
- Hot Pink #FF69B4 ΔE 0.043
- Rosy Pink #F6688E ΔE 0.044
- Carnation Pink #FF7FA7 ΔE 0.056
Use #E970AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.