#E969AF
Closest named color: Pale Magenta (#D767AD). oklch(69.6% 0.175 348.6), rgb(233, 105, 175).
Aa
Black text reads best on this color (7.10:1).
About this color
#E969AF is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.175 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.034 away. Black text reads best on it, at 7.10:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.175) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.10:1 |
| White text | 2.95:1 |
Values
| HEX | #E969AF |
| RGB | rgb(233, 105, 175) |
| HSL | hsl(327, 74%, 66%) |
| OKLCH | oklch(69.6% 0.175 348.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E969AF | 2.95:1 | Fails | Lc -60.8 | Content text, not long reading |
| Black text on #E969AF | 7.10:1 | AAA | Lc 48.5 | Large or bold text, headings |
| #E969AF text on white | 2.95:1 | Fails | Lc 55.5 | Large or bold text, headings |
| #E969AF text on black | 7.10:1 | AAA | Lc -46.3 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9C9E0
oklch(88.4% 0.062 348)
-
Step 300
300
#F6A3CC
oklch(80.9% 0.11 348.8)
-
Step 400
400 (this color)
#E969AF
oklch(69.6% 0.175 348.6)
-
Step 500
500
#E3399F
oklch(63.1% 0.224 348.8)
-
Step 600
600
#CB0089
oklch(55.7% 0.233 348.8)
-
Step 700
700
#AB0073
oklch(49% 0.205 348.7)
-
Step 800
800
#8E005F
oklch(42.8% 0.179 348.6)
-
Step 900
900
#740E4E
oklch(37.7% 0.146 348.7)
-
Step 950
950
#440C2E
oklch(26.9% 0.093 348)
#E969AF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7788B1 | 0.190 |
| Deuteranopia (no green cones) | #9A9EAC | 0.171 |
| Tritanopia (no blue cones) | #F86584 | 0.067 |
| Achromatopsia (no color) | #969696 | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E969AF
#E969AF
oklch(69.6% 0.175 348.6)
- #00B88E
#00B88E
oklch(69.6% 0.139 169)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E969AF, closest first.
No curated palette has a color within ΔE 0.04 of #E969AF.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.034
- Medium Pink #F36196 ΔE 0.039
- Bubble Gum Pink #FF69AF ΔE 0.040
- Hot Pink #FF69B4 ΔE 0.040
- Bubblegum #FF6CB5 ΔE 0.042
- Pale Violet Red #DB7093 ΔE 0.053
- Rosy Pink #F6688E ΔE 0.054
- Barbie Pink #FE46A5 ΔE 0.061
Use #E969AF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.