#E968AD
Closest named color: Pale Magenta (#D767AD). oklch(69.4% 0.176 349.4), rgb(233, 104, 173).
Aa
Black text reads best on this color (7.04:1).
About this color
#E968AD is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.176 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.033 away. Black text reads best on it, at 7.04:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.176) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.04:1 |
| White text | 2.97:1 |
Values
| HEX | #E968AD |
| RGB | rgb(233, 104, 173) |
| HSL | hsl(328, 75%, 66%) |
| OKLCH | oklch(69.4% 0.176 349.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E968AD | 2.97:1 | Fails | Lc -61.1 | Content text, not long reading |
| Black text on #E968AD | 7.04:1 | AAA | Lc 48.2 | Large or bold text, headings |
| #E968AD text on white | 2.97:1 | Fails | Lc 55.8 | Large or bold text, headings |
| #E968AD text on black | 7.04:1 | AAA | Lc -46.0 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9C9DF
oklch(88.4% 0.061 349.2)
-
Step 300
300
#F6A3CB
oklch(80.8% 0.11 349.5)
-
Step 400
400 (this color)
#E968AD
oklch(69.4% 0.176 349.4)
-
Step 500
500
#E4389E
oklch(63.2% 0.225 349.3)
-
Step 600
600
#CB0087
oklch(55.6% 0.232 349.5)
-
Step 700
700
#AC0072
oklch(49.1% 0.205 349.4)
-
Step 800
800
#8E005D
oklch(42.7% 0.178 349.6)
-
Step 900
900
#740D4D
oklch(37.6% 0.146 349.2)
-
Step 950
950
#450C2D
oklch(27% 0.093 349.7)
#E968AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7787AF | 0.191 |
| Deuteranopia (no green cones) | #9A9EAA | 0.173 |
| Tritanopia (no blue cones) | #F86483 | 0.065 |
| Achromatopsia (no color) | #959595 | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E968AD
#E968AD
oklch(69.4% 0.176 349.4)
- #00B78E
#00B78E
oklch(69.3% 0.138 169.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E968AD, closest first.
No curated palette has a color within ΔE 0.04 of #E968AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.033
- Medium Pink #F36196 ΔE 0.037
- Bubble Gum Pink #FF69AF ΔE 0.040
- Hot Pink #FF69B4 ΔE 0.041
- Bubblegum #FF6CB5 ΔE 0.043
- Pale Violet Red #DB7093 ΔE 0.051
- Rosy Pink #F6688E ΔE 0.052
- Barbie Pink #FE46A5 ΔE 0.059
Use #E968AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.