#E968A4
Closest named color: Medium Pink (#F36196). oklch(69.1% 0.171 353.4), rgb(233, 104, 164).
Aa
Black text reads best on this color (6.98:1).
About this color
#E968A4 is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.171 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Pink (#F36196), ΔE 0.026 away. Black text reads best on it, at 6.98:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Medium Pink (#F36196) |
| Black text | 6.98:1 |
| White text | 3.00:1 |
Values
| HEX | #E968A4 |
| RGB | rgb(233, 104, 164) |
| HSL | hsl(332, 75%, 66%) |
| OKLCH | oklch(69.1% 0.171 353.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E968A4 | 3.00:1 | AA large text | Lc -61.5 | Content text, not long reading |
| Black text on #E968A4 | 6.98:1 | AA | Lc 47.9 | Large or bold text, headings |
| #E968A4 text on white | 3.00:1 | AA large text | Lc 56.2 | Large or bold text, headings |
| #E968A4 text on black | 6.98:1 | AA | Lc -45.6 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EB
oklch(93.6% 0.031 354.7)
-
Step 200
200
#FACADC
oklch(88.6% 0.059 353.9)
-
Step 300
300
#F7A4C6
oklch(81% 0.106 353.5)
-
Step 400
400 (this color)
#E968A4
oklch(69.1% 0.171 353.4)
-
Step 500
500
#E53A94
oklch(63.1% 0.219 353.3)
-
Step 600
600
#CD007E
oklch(55.6% 0.229 353.3)
-
Step 700
700
#AE006A
oklch(49.2% 0.203 353.3)
-
Step 800
800
#900056
oklch(42.8% 0.176 353.8)
-
Step 900
900
#750F47
oklch(37.7% 0.142 353.7)
-
Step 950
950
#450D2A
oklch(27% 0.09 353.2)
#E968A4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7A86A6 | 0.187 |
| Deuteranopia (no green cones) | #9C9DA1 | 0.170 |
| Tritanopia (no blue cones) | #F9617F | 0.058 |
| Achromatopsia (no color) | #959595 | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E968A4
#E968A4
oklch(69.1% 0.171 353.4)
- #00B694
#00B694
oklch(69.2% 0.133 173)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E968A4, closest first.
No curated palette has a color within ΔE 0.04 of #E968A4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Pink #F36196 ΔE 0.026
- Pale Magenta #D767AD ΔE 0.037
- Pale Violet Red #DB7093 ΔE 0.041
- Rosy Pink #F6688E ΔE 0.041
- Bubble Gum Pink #FF69AF ΔE 0.043
- Hot Pink #FF69B4 ΔE 0.045
- Bubblegum #FF6CB5 ΔE 0.047
- Warm Pink #FB5581 ΔE 0.058
Use #E968A4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.