#E96394
Closest named color: Medium Pink (#F36196). oklch(68% 0.172 359.9), rgb(233, 99, 148).
Aa
Black text reads best on this color (6.67:1).
About this color
#E96394 is a medium-light, vivid red. In OKLCH its lightness is 68%, its chroma 0.172 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Pink (#F36196), ΔE 0.018 away. Black text reads best on it, at 6.67:1.
| Hue family | Reds |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Medium Pink (#F36196) |
| Black text | 6.67:1 |
| White text | 3.14:1 |
Values
| HEX | #E96394 |
| RGB | rgb(233, 99, 148) |
| HSL | hsl(338, 75%, 65%) |
| OKLCH | oklch(68% 0.172 359.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E96394 | 3.14:1 | AA large text | Lc -63.3 | Content text, not long reading |
| Black text on #E96394 | 6.67:1 | AA | Lc 46.2 | Large or bold text, headings |
| #E96394 text on white | 3.14:1 | AA large text | Lc 57.9 | Large or bold text, headings |
| #E96394 text on black | 6.67:1 | AA | Lc -43.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FDE2E9
oklch(93.7% 0.031 0.2)
-
Step 200
200
#FCC9D7
oklch(88.4% 0.06 0.2)
-
Step 300
300
#FAA3BE
oklch(80.9% 0.108 359.7)
-
Step 400
400 (this color)
#E96394
oklch(68% 0.172 359.9)
-
Step 500
500
#EA3784
oklch(63.2% 0.22 0.1)
-
Step 600
600
#D0006E
oklch(55.6% 0.225 359.9)
-
Step 700
700
#B0005C
oklch(49% 0.199 360)
-
Step 800
800
#92004B
oklch(42.7% 0.173 0.1)
-
Step 900
900
#780C3F
oklch(37.8% 0.144 359.7)
-
Step 950
950
#470C25
oklch(27.1% 0.091 359.7)
#E96394 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7A8195 | 0.190 |
| Deuteranopia (no green cones) | #9D9B91 | 0.175 |
| Tritanopia (no blue cones) | #FB5776 | 0.050 |
| Achromatopsia (no color) | #919191 | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E96394
#E96394
oklch(68% 0.172 359.9)
- #00B09B
#00B09B
oklch(67.9% 0.123 180.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E96394, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Pink #F36196 ΔE 0.018
- Rosy Pink #F6688E ΔE 0.030
- Pale Violet Red #DB7093 ΔE 0.034
- Warm Pink #FB5581 ΔE 0.041
- Pale Magenta #D767AD ΔE 0.048
- Bubble Gum Pink #FF69AF ΔE 0.055
- Muted Pink #D1768F ΔE 0.056
- Paradise Pink #EF476F ΔE 0.058
Use #E96394 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.