#E96368
Closest named color: Grapefruit (#FD5956). oklch(66.8% 0.166 20.5), rgb(233, 99, 104).
Aa
Black text reads best on this color (6.44:1).
About this color
#E96368 is a medium-light, vivid red. In OKLCH its lightness is 67%, its chroma 0.166 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Grapefruit (#FD5956), ΔE 0.040 away. Black text reads best on it, at 6.44:1.
| Hue family | Reds |
| Lightness | medium-light (67%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Grapefruit (#FD5956) |
| Black text | 6.44:1 |
| White text | 3.25:1 |
Values
| HEX | #E96368 |
| RGB | rgb(233, 99, 104) |
| HSL | hsl(358, 75%, 65%) |
| OKLCH | oklch(66.8% 0.166 20.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E96368 | 3.25:1 | AA large text | Lc -64.6 | Content text, not long reading |
| Black text on #E96368 | 6.44:1 | AA | Lc 44.9 | Non-text elements, placeholder text |
| #E96368 text on white | 3.25:1 | AA large text | Lc 59.2 | Large or bold text, headings |
| #E96368 text on black | 6.44:1 | AA | Lc -42.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF3F2
oklch(97.2% 0.011 24.3)
-
Step 100
100
#F9E4E3
oklch(93.5% 0.023 20.9)
-
Step 200
200
#F6CECD
oklch(88.5% 0.045 19.7)
-
Step 300
300
#F1ACAA
oklch(80.9% 0.082 20.9)
-
Step 400
400
#E67D7E
oklch(70.7% 0.13 20.3)
-
Step 500
500 (this color)
#E96368
oklch(66.8% 0.166 20.5)
-
Step 600
600
#C73643
oklch(55.6% 0.181 20.7)
-
Step 700
700
#AC2635
oklch(49.1% 0.169 20.5)
-
Step 800
800
#8B232C
oklch(42.7% 0.139 20.8)
-
Step 900
900
#702328
oklch(37.7% 0.109 20.3)
-
Step 950
950
#421618
oklch(27% 0.068 20.2)
#E96368 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #837D67 | 0.179 |
| Deuteranopia (no green cones) | #A59965 | 0.165 |
| Tritanopia (no blue cones) | #FE4C66 | 0.048 |
| Achromatopsia (no color) | #8E8E8E | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E96368
#E96368
oklch(66.8% 0.166 20.5)
- #00A9B1
#00A9B1
oklch(66.8% 0.114 200.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E96368, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Grapefruit #FD5956 ΔE 0.040
- Pastel Red #DB5856 ΔE 0.040
- Coral Pink #FF6163 ΔE 0.040
- Burnt Sienna #E76F51 ΔE 0.044
- Pale Red #D9544D ΔE 0.051
- Watermelon #FD4659 ΔE 0.051
- Paradise Pink #EF476F ΔE 0.053
- Tomato #FF6347 ΔE 0.055
Use #E96368 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.