#E94944
Closest named color: Imperial Red (#E63946). oklch(63.2% 0.198 26.3), rgb(233, 73, 68).
Aa
Black text reads best on this color (5.50:1).
About this color
#E94944 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.198 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.027 away. Black text reads best on it, at 5.50:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.198) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 5.50:1 |
| White text | 3.81:1 |
Values
| HEX | #E94944 |
| RGB | rgb(233, 73, 68) |
| HSL | hsl(2, 79%, 59%) |
| OKLCH | oklch(63.2% 0.198 26.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E94944 | 3.81:1 | AA large text | Lc -70.0 | Content text, not long reading |
| Black text on #E94944 | 5.50:1 | AA | Lc 39.6 | Non-text elements, placeholder text |
| #E94944 text on white | 3.81:1 | AA large text | Lc 64.5 | Content text, not long reading |
| #E94944 text on black | 5.50:1 | AA | Lc -37.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E0
oklch(93.5% 0.028 25.9)
-
Step 200
200
#FBCCC7
oklch(88.5% 0.054 25.3)
-
Step 300
300
#F9A8A0
oklch(80.8% 0.097 25.6)
-
Step 400
400
#F2766C
oklch(70.8% 0.154 26.4)
-
Step 500
500 (this color)
#E94944
oklch(63.2% 0.198 26.3)
-
Step 600
600
#D41A23
oklch(55.6% 0.215 26.4)
-
Step 700
700
#B70016
oklch(49.1% 0.2 26.3)
-
Step 800
800
#950E15
oklch(42.7% 0.166 26.4)
-
Step 900
900
#771918
oklch(37.6% 0.129 26.4)
-
Step 950
950
#46110F
oklch(26.9% 0.082 26.3)
#E94944 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #766C42 | 0.212 |
| Deuteranopia (no green cones) | #9E8F3F | 0.194 |
| Tritanopia (no blue cones) | #FF1349 | 0.059 |
| Achromatopsia (no color) | #828282 | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E94944
#E94944
oklch(63.2% 0.198 26.3)
- #009CAA
#009CAA
oklch(63.3% 0.108 206)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E94944, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.027
- Pale Red #D9544D ΔE 0.031
- Pastel Red #DB5856 ΔE 0.033
- Orangey Red #FA4224 ΔE 0.038
- Vermillion #F4320C ΔE 0.041
- Red Pantone #EF233C ΔE 0.041
- Light Red #FF474C ΔE 0.043
- Strawberry #FB2943 ΔE 0.044
Use #E94944 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.