#E94760
Closest named color: Paradise Pink (#EF476F). oklch(63.5% 0.197 16.1), rgb(233, 71, 96).
Aa
Black text reads best on this color (5.53:1).
About this color
#E94760 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.197 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.023 away. Black text reads best on it, at 5.53:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.197) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.53:1 |
| White text | 3.79:1 |
Values
| HEX | #E94760 |
| RGB | rgb(233, 71, 96) |
| HSL | hsl(351, 79%, 60%) |
| OKLCH | oklch(63.5% 0.197 16.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E94760 | 3.79:1 | AA large text | Lc -69.8 | Content text, not long reading |
| Black text on #E94760 | 5.53:1 | AA | Lc 39.8 | Non-text elements, placeholder text |
| #E94760 text on white | 3.79:1 | AA large text | Lc 64.3 | Content text, not long reading |
| #E94760 text on black | 5.53:1 | AA | Lc -37.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E3
oklch(93.6% 0.028 17.7)
-
Step 200
200
#FBCBCD
oklch(88.4% 0.055 15.4)
-
Step 300
300
#F9A7AB
oklch(80.9% 0.097 16.2)
-
Step 400
400
#F1737F
oklch(70.7% 0.155 16)
-
Step 500
500 (this color)
#E94760
oklch(63.5% 0.197 16.1)
-
Step 600
600
#D31446
oklch(55.6% 0.215 16)
-
Step 700
700
#B50038
oklch(49.1% 0.196 16.1)
-
Step 800
800
#94092E
oklch(42.7% 0.166 16.1)
-
Step 900
900
#771729
oklch(37.7% 0.129 16.1)
-
Step 950
950
#461018
oklch(26.9% 0.082 16.2)
#E94760 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #716E60 | 0.218 |
| Deuteranopia (no green cones) | #9B8F5C | 0.199 |
| Tritanopia (no blue cones) | #FF1D51 | 0.050 |
| Achromatopsia (no color) | #838383 | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E94760
#E94760
oklch(63.5% 0.197 16.1)
- #009EA0
#009EA0
oklch(63.4% 0.108 196.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E94760, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.023
- Imperial Red #E63946 ΔE 0.033
- Red Pink #FA2A55 ΔE 0.039
- Watermelon #FD4659 ΔE 0.039
- Pastel Red #DB5856 ΔE 0.041
- Pale Red #D9544D ΔE 0.045
- Strawberry #FB2943 ΔE 0.046
- Pinky Red #FC2647 ΔE 0.046
Use #E94760 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.